Marketing Coordinator

Saint Paul, MN (Hybrid)

$30/hr – $31/hrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the portfolio-wide marketing engine by shaping strategy, orchestrating campaigns, and ensuring consistent digital presence to drive occupancy and renewals.

  • Marketing Strategy: Define and adjust multi-property campaigns based on performance data and market signals.
  • Campaign Execution: Lead end-to-end launch, budgeting, creative, timelines, and vendor coordination.
  • Digital Presence: Maintain websites and Google profiles, ensuring accurate, consistent listings across platforms.

Job Description

Responsibilities
  • Marketing Strategy & Campaign Management: Develop and execute marketing strategies for a multifamily portfolio, tracking performance and adjusting based on market conditions.
  • Collaboration & Recommendation: Provide property-specific Good/Better/Best marketing recommendations with the Director based on metrics.
  • Campaign Execution: Coordinate end-to-end campaign execution from concept to launch, including budget, creative, timelines, and vendor comms.
  • Digital Advertising Optimization: Work with agencies to implement and optimize digital campaigns.
  • Budget Management & Defense: Track, manage, and defend marketing budgets in Asset Management reviews.
  • Leasing Promotions & Pricing: Set up leasing specials and promotions within Yardi Voyager.
  • Content Publication: Publish and distribute leasing specials to property websites and feeds.
  • Pricing Changes Coordination: Implement pricing changes across properties per Revenue Management directions.
  • Website & GMB Management: Maintain property websites and optimize Google Business Profiles for accuracy.
  • Online Presence Monitoring: Ensure consistency across digital platforms and listing services.
Requirements
    Preferred
      Benefits
        Real Estate Equities logo

        Real Estate Equities

        Real Estate Equities is a Twin Cities based real estate firm celebrating 50 years of experience specializing in affordable multi-family housing development and management. Real Estate Equities has developed, owned, and operated numerous unique housing projects in the Minnesota, Wisconsin, Indiana and Arizona and other regional markets. Our complete range of capabilities includes asset management, occupancy management, accounting, facilities maintenance, development/construction services, marketing and lease-up. Our experience has shown that an integrated approach to delivering these core services produces the best results, and we bring this expertise to every project in which we are involved. Real Estate Equities contributes to the multi-family and fractional housing industry and stays current on trends and developments through active participation and leadership in industry associations. We are members of the National Multi Housing Council and Minnesota Multi-housing Association.

        Founded in 1972
        St Paul, Minnesota, USA
        129 employees (2 in marketing)

        Traffic Signals

        Monthly Visitors
        2.2K
        Traffic Source Mix
        Search
        27%
        Direct
        50.9%
        Referral
        6%
        Social
        14.7%
        Paid
        1.3%

        Headcount Trend

        Current headcount: ~131

        Marketing Team

        Marketing Team Size
        2 (2% of company)
        Marketing Roles Posted (Last 30 Days)
        1

        Recent News