Responsibilities

• Keep the company WordPress website up to date with current events, specials, promotions, and prices. Constantly work to improve SEO performance, reduce loading times, update assets such as images, copy, and branding, prevent downtime, add and update plugins, and overall allow for an easy and seamless customer experience.
• Create advertising campaigns, both for long term awareness and for short term events, using the Google Ads Platform and Facebook Ads Platform.
• Create assets and manage relationships with print advertisers, such as The Inlander, Huckleberry Press, and others.
• Create in-store promotional materials, such as signs, price tags, etc.
• Manage the company’s social media accounts, including Facebook, Instagram, YouTube, Tik Tok, and Pinterest. Create regular content for each.
• Use store camera and other means to take appealing pictures & videos of products, the store itself, events, quilts, and anything else that may come up.
• Edit pictures, videos, and promotional materials using Adobe Suite, Canva, primarily Lightroom, Premiere Pro, Photoshop, Illustrator, and After Effects.
• Create and manage the Quilting Bee Newsletter using Mailchimp, which is sent out to over 18,000 email addresses and promotes various upcoming events, new products, store updates, sales, etc.
• Film and edit promotional videos for The Quilting Bee YouTube Channel, primarily Sewing Machine overviews and tutorials. Also create Thumbnails, subtitles, descriptions, end cards, etc.
• Collaborate with the Livestream Host to film the weekly What’s Buzzing at The Bee! Facebook Live, which showcases new products, events, sales, etc.

Requirements

• 1 Year of Small Business Marketing Experience
• Creative, flexible, and independent working style
• Working Knowledge of Adobe Creative Suite
• Proficiency in Adobe Lightroom & Adobe Premiere Pro
• Experience with Adobe Photoshop, After Effects, and Illustrator
• 6+ Months Experience in WordPress
• Working Knowledge of ecommerce sites
• Experience with Square point-of-sale and website or similar platform
• Proficient Knowledge of Facebook, Instagram, Tik Tok, YouTube, & Pinterest
• 6+ Months Experience with Google Ads and Facebook Ads, Meta Business Suite

Benefits

• Available Supplemented Health Insurance.