Responsibilities

• Copywriting and Editing: Write and edit clear, engaging content for multiple platforms including the website, email campaigns, promotional packages, and event descriptions. Review and proof social media copy prepared by partners or agencies for consistency and tone.
• Email Marketing: Build and deploy engaging, well-branded email campaigns that align with strategies developed by the Property Director and Area Manager. Maintain organized tracking and performance metrics for each deployment.
• Website Content Management: Maintain and update property website and 3rd party sites content through the CMS to ensure accuracy, relevance, compliance and alignment with seasonal promotions, events, and brand voice.
• Paid Media Coordination: Collaborate with leadership and agency partners to support paid media initiatives, including creative proofing, and monitoring campaign performance.
• Graphic Design and Creative Coordination: Produce basic design materials when needed and manage third-party or agency design projects, ensuring creative output meets brand standards and deadlines. Coordinate local advertising placements and design.
• Social Media Oversight and Review: Support social media strategy in partnership with the property’s digital agency by reviewing content calendars, providing feedback, and coordinating on-property content capture, photo shoot and direct photography as needed.
• Campaign Analysis and Reporting: Compile and interpret marketing data, providing performance summaries, market research findings, and actionable insights to inform future strategies.
• Event Promotion and Programming Support: Partner with internal teams to develop marketing materials, create and manage onsite digital and print advertising for events, seasonal programs, and various property initiatives.
• Cross-Department Collaboration: Work closely with Sales, Food & Beverage and Operations teams to gather content, support promotions, and ensure cohesive communication across departments.
• Administrative and Organizational Support: Maintain accurate marketing files, budgets, collateral order placements, and documentation; assist with meeting notes, timelines, and project tracking for both marketing and sales initiatives.

Requirements

• High school diploma required, with minimum of five years combined education and professional experience in marketing, communications, or a related field. Hospitality experience and associate/bachelor’s degree preferred.
• Proficiency in Microsoft Office Suite, Canva, website CMS platforms, and data analytics tools. Competent digital and computer literacy with the ability to excel in a virtual environment. Knowledge of current digital, traditional, and social media marketing trends and best practices.
• Exceptional written and oral communication, organization, and creative problem-solving abilities; strong attention to detail and the ability to manage multiple projects simultaneously.