Responsibilities

• Social Media Strategy: Develop and execute comprehensive social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, TikTok), ensuring alignment with the broader brand goals and audience engagement objectives.
• Content Creation: Develop compelling, creative content, including copy, graphics, photos and videos, to drive traffic and engagement.
• Social Media Posting: Plan, schedule, and execute daily posts for various brands to engage our audience.
• Community Engagement: Monitor social media conversations, respond to comments and inquiries, and foster a community of followers who are engaged with The Otesaga’s content.
• Audience Growth: Strategize to grow followers and engagement on all platforms, focusing on both organic and paid strategies for audience acquisition and retention.
• Platform Expansion: Identify and assess opportunities for growing engagement on emerging and alternative platforms such as TikTok, ensuring innovation and relevancy of the brand.
• Graphic Design: Create visually appealing designs for digital marketing campaigns, websites, social media and internal marketing channels and materials, such as menu designs, in-house signage, etc.
• Email Marketing: Digital Marketing: Work with our email marketing vendor to develop content, including copy, graphics and template creation.
• Media Management: Create plans, reserve ads and manage placement in key print and digital media for various brands. Leverage relationship with local and regional media to negotiate best rates and positioning of ads.
• Analytics & Reporting: Track and analyze digital performance metrics to optimize strategies and report on campaign performance.

Requirements

• 1+ years of experience in digital marketing, social media management, and graphic design.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).
• Experience with social media management platforms (e.g., Hootsuite, Sprout Social).
• Basic understanding of SEO, SEM, and digital marketing analytics.
• Excellent communication and organizational skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Minimum 1 year graphic design experience required

Preferred

• Proven ability to create high-quality, visually appealing designs.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Free Health insurance for the employee
• Health savings account
• Life insurance
• Paid time off – Vacation, sick, 11 paid holidays
• Referral program
• Retirement plan – Company sponsored pension
• Vision insurance