Marketing Coordinator

Ashland, KY (Unknown)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own local outreach and community marketing for a care program, aligning messaging, events, and partnerships to drive awareness and referrals.

  • Own relationships with providers, referral sources, and community partners to fuel program participation.
  • Lead events and outreach to engage older adults and caregivers, with data tracking and reporting for accountability.
  • Ensure campaigns stay within guidelines while measuring activity impact for planning and optimization.

Job Description

Responsibilities

  • Recruit and retain Participants by promoting program services throughout the community.
  • Develop and carry out marketing strategies aligned with program goals.
  • Build and maintain relationships with providers, referral sources, and community partners.
  • Support advertising, public relations, and promotional campaigns.
  • Create and coordinate marketing materials, newsletters, and informational resources.
  • Plan and support events, presentations, and community outreach activities.
  • Coordinate media contacts and assist with news releases.
  • Monitor marketing activities to ensure alignment with guidelines and standards.
  • Track data, maintain reports, and support planning efforts.
  • Manage marketing activities within an approved budget.

Requirements

  • Must be able to move intermittently throughout the workday.
  • Able to sit, stand, walk, lift, and use hands as needed.
  • Able to work under moderate pressure and meet deadlines.
  • May involve travel, events, and community engagement activities.
  • Valid driver’s license and reliable transportation.
  • Professional experience in marketing, outreach, or public relations.
  • Experience creating and sharing information through print, digital, or in-person channels.

Preferred

  • CPR and First Aid Certification (or willingness to obtain after hire — we’ll provide the training!)
  • Experience working with older adults is a plus, but training is available.
  • Bachelor’s degree in a related field preferred.

Benefits

  • 9 Paid Holidays
  • PTO starting at 3 weeks + 1 day per year (accrued from date of hire for full-time employees)
  • Medical, Dental, & Vision
  • Free Life and AD&D Insurance Plan
  • Health Savings and Flexible Spending Accounts
  • Short Term Disability Insurance
  • Group Voluntary Term Life Insurance for Employee, Spouses, and Dependents
  • Paid Parental Leave
  • Tuition Reimbursement and Paid Training Opportunities
  • Retirement Plan with company annual match
  • Mileage Reimbursement at annual IRS rate as applicable
One Senior Care logo

One Senior Care

One Senior Care is the nation’s leading PACE provider to rural and Appalachian communities. We have uniquely created reliable care that addresses several challenges faced by these communities. By bringing comprehensive healthcare services to underserved regions, we can help overcome barriers such as limited access to healthcare facilities, shortages of healthcare professionals, and transportation difficulties. Additionally, our program can alleviate the financial burdens associated with healthcare costs for seniors in these areas, ensuring they receive the necessary care without facing financial hardships. Through our community-based approach, we can also tackle social isolation and loneliness often experienced by seniors in rural settings, fostering a sense of belonging and providing much-needed social support. Together, we strive to eliminate healthcare disparities and improve the well-being of seniors in rural and Appalachian areas, ensuring they receive the care they deserve.

Erie, Pennsylvania, USA
59 employees (5 in marketing)

Traffic Signals

Monthly Visitors
856
Traffic Source Mix
Search
31.4%
Direct
43%
Referral
10.2%
Social
14.1%
Paid
1.3%

Headcount Trend

Current headcount: ~59

Marketing Team

Marketing Team Size
4 (7% of company)
Marketing Roles Posted (Last 30 Days)
1