Marketing Coordinator

New York City, NY (On-site)

$66K/yr – $72K/yrMid Level2+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-functional campaign execution for clinical service lines, turning program metrics into optimized marketing and communications. Own day-to-day campaign delivery, stakeholder triage, and collaboration across Brand, Creative, COEs, and clinical partners to drive growth opportunities.

  • Campaign execution and optimization: Manage 360 campaigns and apply Program Measurement insights to improve outcomes.
  • Stakeholder alignment: Coordinate with service-line heads, CMGCA leadership, and multiple COEs to deliver aligned campaigns.
  • Feedback-driven planning: Synthesize service-line feedback for strategy and campaign refinements with internal and external partners.

Job Description

Responsibilities
  • Strategic Program Support: Deliver the day-to-day execution of 360-degree marketing and communications campaigns, as part of the community of practice model
  • Support service lines with internally and externally facing communications initiatives aligned with service line goals and priorities
  • Identify mechanisms to incorporate findings from key metrics provided by the Program Measurement team to enhance current campaigns and optimize outcomes as needed
  • Cultivate a deep understanding of the business goals and objectives of the clinical service areas of coverage; support the strategic planning process and critical department meetings as needed
  • Assistant in identification and assessment of new opportunities for CMGCA-enabled service line growth, bringing recommendations to the Director for discussion
  • Support the CMGCA Program Manager (Senior Manager) in their role as a key day-to-day partner to service line department heads, assisting in execution of marketing and communications strategies
  • Play a vital role in triaging and executing requests from department heads, partnering with teams across all departmental COEs
  • Facilitate feedback sessions with the internal team, CMGCA Program Manager (Senior Manager) and Relationship Lead (Director) affiliated with these service lines, as well as with external stakeholders
  • Document and synthesize service line leaders feedback for the internal team to incorporate into service line strategies and campaigns
  • Collaboration: Support collaboration across teams in Brand, Experience, Creative, & Design COE, Government and Community Affairs COE, Enterprise Communications COE, Media Relations COE, and Strategy, Digital and Program Measurement COE to deliver successful campaigns aligned with strategic objectives
  • Support collaboration with physicians, researchers, and marketing experts to identify growth opportunities and position content effectively
  • Educate stakeholders about CMGCAs offerings and how they can support clinical leaders
  • Operational Excellence: Efficiently and effectively execute goals and priorities while adhering to organizational standards for delivering excellent work
Requirements
  • Bachelor’s degree in marketing, communications, or related field, or equivalent combination of education and experience.
  • Adept at building rapport and exhibiting strong interpersonal skills, with experience building and maintaining relationships
  • Strong analytical skills, with the ability to learn and apply data-driven insights
  • Proficiency in project management, communication tools, and data analysis
  • Excellent verbal and written communication skills
  • Detail-oriented individual with the ability to work with cross-functional teams
Nice to Have
  • 2 years of experience in communications or marketing
  • Experience working with clinical service lines
  • Prior experience in healthcare or hospital operations
Benefits
  • NYU Langone Health provides its staff with far more than just a place to work. The benefits and wellness package is designed to allow you to focus on what truly matters. We offer a comprehensive benefits and wellness program with financial security benefits, a generous time-off program and employee resource groups for peer support.
  • All employees have access to our holistic employee wellness program, focusing on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care.
NYU Langone Health logo

NYU Langone Health

4.5 Glassdoor

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone No. 1 out of 118 comprehensive academic medical centers across the nation for four years in a row, and U.S. News & World Report recently ranked four of its clinical specialties No. 1 in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across seven inpatient locations, its Perlmutter Cancer Center, and more than 320 outpatient locations in the New York area and Florida. The system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise. For more information, go to nyulangone.org and interact with us on LinkedIn, Glassdoor, and Indeed.More:NYU Grossman School of Medicine has trained thousands of physicians and scientists who have helped to shape the course of medical history since 1841. With more than 75 divisions of specialty care including comprehensive inpatient and outpatient programs for every stage of life, a multifaceted Research and Academic Center and the NYU Grossman Long Island School of Medicine focused on primary care, NYU Langone Hospital-Long Island joined NYU Langone Health as of August 1, 2019. At NYU Langone Hospitals, NYU Grossman School of Medicine, NYU Grossman Long Island School of Medicine and NYU Langone Health (collectively referred to as "NYU Langone"), we work collectively to achieve our mission: To care. To teach. To discover. We celebrate the inclusive excellence of the people that make us a world-class institution in patient care, education and science ("tripartite missions"). We strive to be a place where our exceptionally talented faculty, staff and students can thrive.

New York, New York, USA
29K employees
92% recommend to a friend
96% CEO approval

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$227.7K
Traffic Source Mix
Search
38.9%
Direct
21.8%
Referral
3.4%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~29K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$33.5M
Last Raise
$13M
Grant, 2 years ago

Funding History

  • Feb 2024
    Grant • $13M
  • Oct 2023
    Grant • $12.5M
  • Feb 2022
    Grant • $8M

Recent News