Responsibilities

• Plan and support key marketing initiatives, including local group rides, Mike’s Bike Collective events, and retail activations
• Manage event kits, secure products for shoots, and coordinate travel/accommodation for creative projects
• Act as the primary liaison for Collective Club Leads to source community-driven content
• Own project tracking in Jira, ensuring marketing tickets are updated and deadlines are met
• Fulfill localized marketing requests from Mike’s Bikes employees and provide necessary assets
• Coordinate with internal Creative Team (e.g., Digital Content Producer) and house of brands for aligned storytelling
• Own daily execution of our online events calendar, Instagram, TikTok, Facebook, and Strava
• Produce, shoot, and edit social content
• Assist e-Commerce and Online Director, Justin Lamb, on larger-scale video/photo productions
• Craft engaging, brand-aligned captions

Requirements

• Experience: A minimum of 2-3 years of professional experience in a marketing, events coordination, or social media management role, preferably within the retail, action sports, or outdoor apparel industries.
• Proven ability to plan and execute community-focused events and retail activations
• Demonstrated success managing and growing multiple social media channels with a portfolio of content creation, shooting, and editing
• Experience in cross-functional project management and workflow tracking (Jira experience is a plus)
• Technical Skills: Basic proficiency in Adobe Creative Cloud (Photoshop, Illustrator, Premiere, InDesign) for layout updates and quick video edits. Comfortable operating basic photo/video equipment (Sony/Canon/Fuji, GoPro, Gimbal setups).
• Communication: Strong interpersonal skills, able to coach staff and riders for a confident on-camera presence. Help develop copy and voice used in Mike’s Bikes\' social content. Strong copywriting skills required.
• Industry Knowledge: Solid understanding of bicycles and the cycling community
• Organization: Highly organized with the ability to manage multiple project timelines and priorities. Ability to package files for print and work with outside vendors to bring retail assets to life.
• Travel: Travel up to 25% of the time for events and field shoots - applicants must have a valid CA driver\'s license and a clean driving record
• Physical: Ability to stand for long periods during events and lift up to 60 pounds (event tents, bikes, equipment)
• Schedule: Flexibility to work occasional weekends for event coverage