Marketing Coordinator at Meritage Hospitality Group | Grand Rapids, MI | $20/hr – $23/hr

Meritage Hospitality Group

Marketing Coordinator

Grand Rapids, MI (On-site)

$20/hr – $23/hrEntry Level1+ years expFull time

Posted 7 weeks ago

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Job Summary

Own a cross-channel restaurant marketing coordination function that turns intake to fulfillment into consistent field enablement and program visibility for a 300+ unit network.

Coordinate multi-channel marketing requests from intake through fulfillment, ensuring field teams receive accurate materials on schedule.
Maintain the LRM tracker and program records to provide clear visibility into active and completed initiatives.
Manage logistics for sales-driving programs and community partnerships at the restaurant level, including promotions, events, and partner programs.

Job Description

Coordinate local restaurant marketing (LRM) requests from intake through fulfillment, contributing to strategy and ensuring field teams receive accurate materials and instructions on schedule.
Maintain the LRM tracker and program records to provide clear visibility into active and completed initiatives.
Support sales-driving programs and community partnerships at the restaurant level — including kids’ nights, anniversaries, school fundraisers, third-party delivery and catering promotions, and media partner programs — managing logistics and associated payments.
Manage customer-facing digital channels, keeping online ordering systems, delivery platforms, the corporate website, and the intranet current with limited-time offers and brand standards.
Coordinate social media content and campaign assets in partnership with the marketing team.
Maintain in-restaurant digital experiences, including digital signage, RSC screens, and music programming for holidays and promotions.
Steward the brand asset library so current, approved materials are readily available.
Manage out-of-home advertising programs — maintaining placement and availability records, processing related invoices, and supporting annual contract renewals.
Serve as a central point of contact for marketing requests by monitoring the marketing inbox and routing or responding appropriately.
Produce and distribute recurring internal communications, including the weekly Monday memo and the monthly company newsletter.

Meritage Hospitality Group

3.5 Glassdoor

Meritage Hospitality Group Inc. is one of the fastest-growing restaurant companies in the United States, operating over 375 Wendy’s restaurants across 15 states and employing more than 11,000 teammates. Headquartered in Grand Rapids, Michigan, we are built on a passion for providing Uncommon Hospitality to our guests, teammates, communities, and stakeholders.As one of the nation’s largest Wendy’s franchise operators, Meritage is poised for continued growth of the Wendy’s brand, the expansion of our independent concept, Morning Belle, and the development of new and innovative dining experiences.At Meritage, we are committed to more than just building great restaurants—we’re dedicated to building growth opportunities and life-long careers for our employees. Whether you’re seeking professional opportunities at our Restaurant Service Center or pursuing hourly or management positions in our restaurants, we offer something for everyone.Meritage Hospitality Group is publicly traded (OTCQX: MHGU) and guided by a culture of growth, sustainability, and excellence. We’re always looking for passionate individuals to join us in redefining the future of hospitality.Connect with us to learn more about career opportunities, our brands, and our commitment to delivering exceptional experiences.

Founded in 1986

Grand Rapids, Michigan, USA

503 employees

www.meritagehospitality.com

51% recommend to a friend

63% CEO approval