Responsibilities

• Coordinate and execute the company's monthly social media content calendar across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Capture photos, videos, testimonials, and behind-the-scenes content during product installations, customer training, events, demonstrations, and company activities.
• Assist in documenting customer projects, success stories, and product applications to support content development and brand awareness efforts.
• Coordinate with designers, agencies, and external partners, and the US corporate marketing team to support the creation and delivery of marketing materials and digital content.
• Assist with researching industry trends, content ideas, and best practices to support marketing initiatives.
• Coordinate content scheduling and publishing based on marketing campaigns, customer events, product launches, and business priorities.
• Organize and maintain the company's digital asset library, including photos, videos, presentations, and marketing resources.
• Support the development and coordination of written content for social media, website updates, email marketing campaigns, newsletters, and customer communications – in both English and Spanish.
• Coordinate email marketing initiatives, including e-blasts, newsletters, event invitations, promotional campaigns, and customer communications.
• Assist with website content updates and ensure marketing information remains current and accurate.
• Monitor basic social media, email marketing, and website metrics and assist with preparing monthly performance reports.
• Support Sales and Marketing initiatives through digital communications and customer engagement activities.
• Support the coordination and execution of customer engagement activities, product demonstrations, training, and in-store activations.
• Coordinate the distribution and delivery of marketing support materials, including banners, signage, displays, promotional materials, and point-of-sales (POS) assets.
• Assist with maintaining brand visibility at customer locations by coordinating marketing materials and promotional displays.
• Track and report on event participation, customer engagement, lead generation, and promotional campaign performance.
• Collect customer feedback, survey responses, and market insights to identify opportunities for improvement and support future marketing initiatives.
• Maintain organized communication and follow-up to ensure timely delivery of projects.
• Perform other marketing-related duties and projects assigned.
• In conclusion, each employee is expected to contribute to a positive image of the Company by engaging in professional conduct at all times when representing MAPEI.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field preferred
• 1–3 years of experience in marketing, communications, social media management, or related roles preferred
• Fully bilingual (English and Spanish)
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Microsoft Teams
• Experience with social media platforms and content scheduling tools
• Knowledge of graphic design platforms such as Canva or Adobe Creative Suite is a plus
• Familiarity with META Business Suite, Monday.com, Robohead (email marketing software) and CRM systems preferred
• Ability to stand for extended periods during events and activities
• Ability to lift light to moderate materials when needed
• Ability to travel and support on-site event activities
• Flexibility to work occasional evenings or weekends based on event needs

Preferred

• Experience with social media management tools and content scheduling platforms
• Knowledge of graphic design platforms such as Canva or Adobe Creative Suite is a plus

Benefits

• 401(k) matching
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement