Responsibilities

• Campaign Execution & Communications
• Execute day-to-day customer communications across digital channels
• Deploy email marketing campaigns and app communications in alignment with brand standards and campaign objectives set by the Marketing Manager
• Own and manage the weekly promotional calendar, coordinating promotions, product drops, store announcements, and campaign launches across loyalty channels
• Coordinate campaign scheduling, messaging, and asset delivery across loyalty and digital platforms
• Partner with the graphic designer to develop and deliver marketing assets that are on-brand, clear, and compelling
• Social Media Coordination
• Monitor social media trends, cultural moments, and platform best practices, surfacing relevant opportunities to the Marketing Manager
• Engage with the online community by responding to comments, messages, and conversations in line with brand voice and customer experience standards
• Coordinate user-generated content (UGC) and influencer collaboration logistics as directed

Requirements

• Bachelor's degree in marketing, communications, or related fields
• 2+ years of brand ambassadorship, PR, marketing, events, hospitality, or customer-facing roles
• Proficient in social media platforms
• Cannabis industry or wellness-related experience preferred
• Familiarity with Office365, Monday.com, and Google tools preferred
• Comfortable with social media platforms and customer engagement software
• Excellent organizational skills with strong attention to detail
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong written and verbal communication skills
• Collaborative team player with a proactive and adaptable mindset