Marketing Coordinator I - 530050

Tuscaloosa, AL (Hybrid)

$44K/yr – $55K/yrEntry LevelFull time

Posted 5 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and execute marketing, promotion, and publicity initiatives for OTIDE and related programs, coordinating materials, ads, social media, emails, and video testimonials while collaborating with program development.

Own marketing strategy, content creation, and campaign execution.
Coordinate cross-channel marketing activities with program staff.

Job Description

Responsibilities

The Marketing Coordinator I oversees marketing, promotion, and publicity functions for a department, college, or division under general supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development.
Implements strategies and tactics for the marketing of programs in the Office of Teaching Innovation and Digital Education (OTIDE). Places digital and print ads. Assists with the production of print materials. Researches competition for programs in OTIDE. Assists the Social Media Specialist in creating, updating, and maintaining social media accounts. Processes content edits to the website. Coordinates marketing for various programs. Organizes production of video testimonials. Assists with the planning and execution of eblasts. Assists with email campaigns through the customer relationship management system (CRM).

Requirements

Bachelor's degree and some marketing, public relations, communications, or advertising experience.

Preferred

Experience with Microsoft Office (Word, Excel and Outlook), Adobe Creative Suite, Customer Relationship Management (CRM) systems, and social media marketing. Certifications through Google Ads, Google Analytics and Microsoft Advertising.

The University of Alabama

The University of Alabama is a student-centered research university and an academic community committed to enhancing the quality of life for all through breakthrough research. Founded in 1831 as Alabama's first public college, The University of Alabama is dedicated to excellence in teaching, research and service. Our campus is a creative environment where students and scholars are equipped to become their best. Taught by leading faculty in their fields, our students make a positive impact in the community, the state and the world. UA’s history of success sets an expectation of greatness for the future. That is an expectation we will deliver. The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants to and employees of this institution are protected under Federal law from discrimination on several bases.

Tuscaloosa, Alabama, USA

13K employees (632 in marketing)

ua.edu