Marketing Coordinator at Gallagher Paint and Paper | Highland Park, IL | $50K/yr – $65K/yr

Gallagher Paint and Paper

Marketing Coordinator

Highland Park, IL (Hybrid)

$50K/yr – $65K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own lead generation and funnel management for a luxury residential painting business, with a bias toward local visibility, content, and social channels that nurture inquiries into estimates.

Growth & Demand: drive new homeowner inquiries, schedule estimates, and optimize ROI across campaigns
Brand & Content: maintain luxury branding while planning content and coordinating shoots for project showcases
Channels & Analytics: own social platforms, local SEO, website updates, and data-driven improvements

Job Description

Own top of funnel for new homeowner inquiries and estimate requests, drive high-quality residential leads, and track KPIs to maximize ROI.

Own the top of the sales funnel by driving new homeowner inquiries and estimate requests
Execute marketing campaigns designed to generate high-quality residential leads
Track marketing KPIs including cost per lead, conversion rates, ROI, and campaign performance
Identify new opportunities to increase market awareness and drive revenue growth
Manage lead flow from first contact through estimate scheduling
Manage and grow all social media platforms including Facebook, Instagram, LinkedIn, and YouTube
Plan and publish engaging content showcasing projects, before-and-after transformations, and customer testimonials
Coordinate photo and video shoots with field teams
Manage Google Business Profile updates and local SEO initiatives
Assist with website updates, landing pages, and blog content