Marketing Coordinator - Coppin State University at Thompson Hospitality Corporation | Baltimore, MD

Thompson Hospitality Corporation

Marketing Coordinator - Coppin State University

Baltimore, MD (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Own campus dining marketing by translating student needs and feedback into engaging, cross-channel campaigns that lift participation and strengthen partnerships across campus services.

Marketing ownership: plan, execute, and optimize campaigns across channels for campus dining.
Community engagement: partner with student groups and departments to broaden reach and impact.
Data-driven optimization: monitor metrics and adjust content, events, and promotions for better outcomes.

Job Description

Responsibilities

Execute comprehensive marketing strategies that align with the goals of promoting our dining services and enhancing the dining experience on campus.
Create engaging and informative content for various marketing channels, ensuring that it resonates with the target audience and conveys key messages effectively.
Coordinate and promote special dining events, promotions, and initiatives to increase participation and engagement.
Conduct market research and surveys to gather feedback and insights from students and the campus community, using this data to improve dining offerings.
Collaborate with other campus departments and student organizations to enhance cross-promotion and partnership opportunities that benefit dining services.
Ensure there are visually appealing graphics and visuals to support marketing campaigns, ensuring consistent branding and messaging.
Manage the marketing budget efficiently, making informed decisions to maximize the impact of marketing efforts.
Monitor and coordinate responses to feedback and reviews from customers with THS Marketing, addressing concerns promptly and implementing improvements when necessary.
Analyze data and metrics to measure the effectiveness of marketing campaigns, using insights to make data-driven decisions for future strategies.
Stay up-to-date with marketing trends, tools, and techniques, and continuously seek opportunities for professional growth and improvement.

Requirements

Creative skills in graphic design, video editing, and content creation.
Proficient in social media management, analytics, and staying updated on trends.
Strong written and verbal communication skills for diverse audiences.
Project management expertise for effective campaign and event execution.

Benefits

We offer competitive benefits, see our website for more.

Thompson Hospitality Corporation

Thompson Hospitality is the largest minority-owned Food Service, and one of the largest Retail Food and Facilities Management companies in the country. It’s a trusted position which has given us a sensibility we also bring to our restaurant group and retail operations.We’re a family-run organization, built on values that carry over to more than twenty years of client, customer, and community relationships. Every one of us has the same goal: to provide the ultimate client experience. We ask, “How else can we help?” Then we make magic happen."It isn’t simply what you do in your life that matters, it’s who you are."This was the creed of Thompson patriarch and teacher, Fred Thompson, Sr. And this is how his children, Warren, Fred Jr., and Benita, have chosen to lead this company since its founding in 1992.What we do every day is in service of our many clients, customers, and communities across the country. We look at every person and project as the most important one of the day. And we are always adding services, products, and systems that make your life easier.Recognized as “Company of the Year” in 2010 by Black Enterprise Magazine, we’re a company whose performance is guided by six simple standardsServe the Highest Quality Food Provide World-Class ServiceMaintain Flexibility to Better Serve Our ClientsBe Accountable For Our ActionsCelebrate DiversityGive Back to Our CommunitiesOur mission is to provide a positive experience to every relationship in which we are involved: one Guest, one Client, one Team Member at a time.

Founded in 1992

Reston, Virginia, USA

760 employees (27 in marketing)

www.thompsonhospitality.com