Responsibilities

• Support the Sr. Director of Sales & Marketing and Marketing Managers in the execution of a wide range of marketing initiatives and projects.
• Contribute to ticket sales strategy through participation in weekly planning meetings, including promotions and grassroots efforts to drive revenue.
• Assist in the development and execution of marketing assets and campaigns across digital and physical platforms, including content, collateral, and signage.
• Participate in event-day marketing efforts, including content capture and storytelling that highlights the guest experience and supports social media channels to drive audience interaction.
• Create and manage digital content for website and social platforms, including copywriting and visual asset coordination.
• Monitor industry trends and competitive activity to identify opportunities and best practices for application at the BJCC.
• Conduct research related to the entertainment industry, marketing strategies, and audience engagement.
• Maintain organization of marketing materials and assets across shared systems and platforms.
• Build a strong understanding of the live entertainment, sports, and venue marketing landscape.
• Contribute creative ideas and innovative thinking to enhance the BJCC brand and overall guest experience.

Requirements

• Minimum of two (2) years of experience in Marketing or Public Relations in the entertainment industry, related field or equivalent combination of education/internship and experience required.
• Bachelor’s Degree from an accredited college or university in Marketing, Public Relations, Graphic Design, or related field or similar experience.
• Valid State of Alabama Driver License.
• Ability to quickly adapt, be flexible and learn quickly.
• Capable of working independently without continuous supervision.
• Position has a wide degree of creativity and latitude is expected with a results-oriented objective.
• Ability to build effective working relationships, both internally and externally, by representing BJCC in a professional manner in all endeavors.
• Strong understanding of design principles, including typography, layout, color theory, and visual hierarchy, with the ability to translate concepts into polished, production-ready assets.
• Demonstrated ability to maintain and apply brand standards consistently across all creative outputs.
• Must demonstrate fluency across social media platforms.