Responsibilities

• 1. Marketing Strategy & Budget Management
• Create, manage, and adjust the Google Ads budget to maintain #1 digital ranking in our service area.
• Build a 360° “Steering Wheel” marketing system to ensure there are no slow lead periods.
• Set, track, and manage the marketing budget across all channels.
• Allocate funds for each marketing department (digital, print, street, social media, affiliate, email).
• 2. Digital Marketing & Rankings
• Manage Google Ads, SEO, and Falcon tracking to maintain top rankings across CNY.
• Re-develop and manage social media (videos, testimonials, and YouTube ads) to increase lead generation.
• Utilize Craigslist, YouTube ads, and targeted video campaigns for consistent inbound leads.
• 3. Street & Print Marketing
• Oversee street marketing operations (sign ordering, tracking, placement, and replacement).
• Manage and set criteria for the street marketer and their daily/weekly goals.
• Order flyers, develop flyer distribution schedules (“flyer farming”), and coordinate with SendJim software for delivery.
• Ensure technicians distribute marketing materials at every cleaning job.
• 4. Lead Tracking & ROI Reporting
• Track all marketing activities in a weekly ROI report.
• Monitor leads generated from each channel and optimize based on performance.
• Oversee the sales department to ensure maximum upselling, lead capture, and script usage.
• Identify and close gaps in missed leads.
• 5. Email & Customer Relationship Marketing”,”Maintain a weekly email marketing schedule targeting the customer base.”

Requirements

• Proven marketing management experience in a service-based business.
• Strong understanding of Google Ads, SEO, and ROI tracking.
• Ability to lead a small marketing team and coordinate with sales/operations.
• Organized, data-driven, and creative problem solver.