Responsibilities

• Develop and implement multichannel marketing strategies that include social media, email campaigns, content marketing, and print advertising to reach target audiences effectively.
• Manage and optimize digital advertising campaigns on platforms like Facebook Advertising and Google AdWords to maximize Return On Investment (ROI) and brand awareness.
• Create engaging content for websites, blogs, social media posts, and promotional materials using copywriting skills and tools like Adobe Creative Suite.
• Utilize marketing automation tools and analytics platforms such as Google Analytics to track campaign performance, analyze data, and generate actionable insights.
• Collaborate with current team to develop advertising sales strategies that align with overall marketing goals.
• Maintain website content and basic HTML editing to ensure up-to-date information and optimal user experience