Responsibilities

• Ideate, coordinate, and execute marketing, events, and community engagement initiatives aimed at driving traffic, increasing brand awareness, enhancing retailer engagement, and promoting Prudential Center as a premier retail destination.
• Foster strong office client relationships through tailored programs and activations while also supporting strategic partnerships and sponsorships to further elevate regional presence.
• Marketing - Assist in the planning and execution of promotions and events to increase traffic and engagement at Prudential Center, including office client, community and visitor engagement.
• Marketing - Oversee signage program which includes maps, directories, and retail promotional signage. Coordinate updates regularly.
• Marketing - Assist in serving as “webmaster” for Prudential Center websites, including regular updates, content creation, etc.
• Marketing - Assist in planning and execution of the Center’s social media campaigns throughout the year, including content creation, social partnerships, effective data tracking, and social media reporting.
• Marketing - Promote and publicize new stores and restaurants at Prudential Center, informing the general public, office clients, and the tourism industry.
• Marketing - Ideate and approve advertising campaign designs; create a wide range of different marketing materials in partnership with onsite design team.
• Marketing - Develop and maintain positive relationships with retailers; coordinate programs and promotions including and highlighting retailers.
• Marketing - Participate in the ideation, planning, and execution of annual office client appreciation events and promotions.

Requirements

• A BA/BS degree in Marketing, Communications or related field required.
• A minimum of 2-5 years of experience in marketing, events and/or communications is required with social media management experience as preferred.
• Excellent oral and written communications skills.
• Knowledge of basic web design, graphic design, and desktop publishing programs preferred. (Word Press, Adobe Creative Suite).
• Ability to create timelines, exceed deadlines, and juggle many projects simultaneously.
• Ability to work independently, as well as part of a team.
• Creativity and ability to initiate ideas and develop programs.
• Flexibility with work schedule as work on nights and weekends is required when marketing events are occurring or are requiring preparation.
• Experience in providing direction to external designers, printers, and other vendors.
• Proficiency in Microsoft Office Applications.

Preferred

• social media management experience (preferred)
• Knowledge of basic web design, graphic design, and desktop publishing programs preferred. (Word Press, Adobe Creative Suite)