Responsibilities

• Grow, support and engage a strong community of brewers and makers across the Brooklyn Brew Shop and FarmSteady brands
• Create and execute go-to-market product launch strategies
• Plan and manage content calendars and asset timelines for multiple email audiences across 2 brands with multiple sales channels including ecommerce and wholesale
• Coordinate marketing campaigns across multiple platforms including web content, mass email campaigns, targeted email campaigns, social media, outside partnerships, and press
• Further develop email subscriber list segmentation and build rich email flows
• Analyze and optimize marketing funnel for maximum growth, from awareness through retention
• Create and coordinate platform-specific and cross-platform campaigns and content calendars, promotions, and partnerships
• Use data to establish benchmarks and best practices across marketing platforms
• Cross-channel strategy: work to create an overarching strategy across channels to drive quality traffic to websites, landing pages, and key pieces of content

Requirements

• Bachelors degree
• You have 2-3 years of relevant work or internship experience, preferably with a CPG or food company with an ecommerce presence
• You have impeccable writing skills, you can write and edit smart, on-brand copy
• You have solid email marketing skills, including segmentation and flows, preferably with Klaviyo
• You have proven ability planning and executing e-commerce initiatives, preferably with Shopify
• You have excellent time management skills, strong organizational skills and attention to detail
• You are extremely self-motivated and able to prioritize and manage workloads for yourself, team members, and outside hires
• You have the ability to juggle multiple projects and tasks efficiently
• You're happy to jump in, learn new skills and lend a hand where needed
• Are a fountain of ideas