Marketing Coordinator

Roanoke, VA (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Owns external and internal communications infrastructure with a focus on BRBH digital platforms, SEO, and analytics, while coordinating trauma-informed media campaigns and cross-functional partnerships to advance behavioral health priorities.

  • Owns website and media operations including WordPress front-end, SEO, analytics integration, and hosting oversight.
  • Coordinates campaigns across staff and external partners to reflect BRBH priorities and grant-funded prevention strategies.
  • Builds and sustains internal content workflows and reporting to boost engagement and efficiency.

Job Description

Responsibilities

  • Coordinate and manage agency-wide communications and public-facing media through the development and maintenance of BRBH and community coalition websites and digital platforms.
  • Focus on front-end WordPress development, search engine optimization (SEO), analytics integration, and domain and hosting oversight to ensure websites are user-friendly, effective, and aligned with BRBH goals.
  • Design, schedule, and implement digital and print media across social media and web platforms to support consistent branding, trauma-informed messaging, and grant-funded prevention strategies.
  • Develop and maintain internal systems for content workflows, reporting, and design implementation to support engagement and efficiency.
  • Collaborate with BRBH staff and external partners, including the agency's marketing contractor, to coordinate media campaigns and outreach efforts that reflect BRBH's mission and behavioral health priorities.
  • Use evidence-based strategies and prevention best practices in media messaging to support positive mental health and reduce substance use risk factors across the community.

Requirements

  • Education: Bachelor's degree required; Master's degree or equivalent work experience preferred.
  • Experience: Minimum of three (3) years of professional experience in digital communications, marketing, or public relations with a strong focus on website design, management, and social media strategy.
  • Demonstrated experience coordinating digital content and campaigns across multiple platforms and stakeholders, preferably in a nonprofit, public health, or behavioral health setting.
  • Background Check: Fingerprints, State and FBI criminal record reports, drug test, and central registry report will be required upon selection.
  • Safe Driving Record: This position requires transporting clients or driving agency vehicles. Candidates must have a good driving record, which is defined as no more than two moving violations in the last three years and no criminal moving violations in the last five years.

Preferred

  • Master's degree or equivalent work experience preferred.

Benefits

  • Team atmosphere: Our small team works hard to change lives.
  • Work/Life Balance: We have a great Paid Time Off policy - 21 days annually, which starts accruing on your first day, plus 10 paid holidays.
  • We offer great benefits, including VRS (Virginia Retirement System)! Click here for more information: https://www.brbh.org/careers/
  • Stable Employer: BRBH provides multiple programs and services throughout the Roanoke Valley with over 350 employees working to provide quality care to our clients.
  • We are proud to have served our community for over 50 years.
Blue Ridge Behavioral Healthcare logo

Blue Ridge Behavioral Healthcare

Blue Ridge Behavioral Healthcare (BRBH) is the Community Services Board serving adults, children and families with mental health disorders, developmental disabilities, or substance use disorders in the Roanoke Valley of Virginia. We serve residents of the Cities of Roanoke and Salem, and the Counties of Botetourt, Craig, and Roanoke. We are one of forty Community Services Boards established under the Code of Virginia to provide services for individuals who have mental health disorders, developmental disability, or substance use disorders. BRBH operates multiple programs throughout the Roanoke Valley through the work of over 400 dedicated and caring BRBH employees. We are proud to have served our community for over 50 years! This account is not monitored 24/7, if you’re in crisis, please call our crisis line 540-981-9351

Founded in 1969
Roanoke, Virginia, USA
300 employees

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
32.1%
Direct
47.9%
Referral
5.5%
Social
13.2%
Paid
1.3%

Headcount Trend

Current headcount: ~304

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Grant, 3 years ago

Funding History

  • Dec 2023
    Grant