Marketing Coordinator

Houston, TX (Unknown)

$52K/yr - $62K/yr (Est.)Mid LevelFull time

Posted 2 days ago

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Job Summary

Own the health and accuracy of Bigge’s listings across multiple platforms, drive photo system curation, and lead AI-assisted email and graphic production.

  • Own listing health across platforms
  • Maintain photo system and media library with AI-assisted migration
  • Oversee email blast production and QA

Job Description

Responsibilities

  • Listing health across all platforms
  • Own the accuracy and quality of Bigge's equipment listings across Crane Trader, Crane Network, Bigge.com, and other platforms
  • Take action on the results of the daily and weekly AI-enabled audits: fix stale, missing, duplicate, or inaccurate listings so listing health stays perfect
  • Keep listing data (specs, availability, pricing, photos) current and consistent across every channel
  • Photo system hygiene and media library
  • Maintain the health and cleanliness of the photo system: make sure every machine's marketing images live in the proper system of record (WorkPro), correctly filed and up to date
  • Keep new and updated photos flowing into WorkPro so the system stays complete over time
  • Organize Bigge's historical photo archive and media library so assets are findable and correctly filed (an ongoing, long-horizon effort)
  • The bulk migration of existing images into WorkPro is expected to be handled largely with AI; the Coordinator owns keeping the system clean once populated and closing any gaps AI cannot
  • Crane photography and field capture

Requirements

  • Bachelor’s degree preferred
  • Strong attention to detail and quality control instincts
  • Adobe Photoshop and comfort with AI design and image tools
  • Photography skills; willingness to travel for field capture and to earn a drone license
  • Comfortable working from data and audit results and acting on them
  • Organized and methodical; able to keep a large media system clean and maintain a long-horizon archive without losing the thread
  • Clear written communication for web and email copy
  • Eagerness to learn; this role is trained and mentored by the Marketing Lead

Preferred

  • HTML/CSS knowledge for email and website updates
  • Show Us What You Can Build: Bring examples of how you’d use AI for this role. Whether it's an email campaign, graphic, or another creative project, be ready to walk us through your process and explain the impact it made. Make sure it is on brand for Bigge.

Benefits

  • Competitive pay and a matching 401(k) plan
  • Vacation, Company Holidays, and Sick Days
  • Flexible spending accounts/Health Savings Account
  • Reimbursement plan for the company Bring Your Own Device (BYOD) Policy
Bigge Crane and Rigging logo

Bigge Crane and Rigging

Since 1916, Bigge Crane and Rigging Co. has been the premier provider of crane rentals, crane sales, and specialized heavy lifting projects across America. Headquartered in the San Francisco Bay Area, Bigge operates a strategic network of 20+ service locations nationwide, allowing them to provide logistical and field support throughout the U.S. Bigge offers quality new and used cranes for sale or rent, and has more than 1,000 cranes in its rental fleet. Safety, teamwork, passion, and innovation are part of Bigge’s core values. Bigge continues to lead the crane industry into the 21st century with its rental, sales, and projects teams holding generations of combined experience in the crane and rigging industry. Safety is our #1 core value

Founded in 1916
San Leandro, California, USA
459 employees

Traffic Signals

Monthly Visitors
35.4K
Traffic Source Mix
Search
56.4%
Direct
32.2%
Referral
6.4%
Social
3.3%
Paid
1.2%

Headcount Trend

Current headcount: ~459

Marketing Team

Marketing Roles Posted (Last 30 Days)
1