Marketing Coordinator

Missouri, USA (Unknown)

Salary Not AvailableMid LevelPart time

Posted 6 days ago

Job Summary

Coordinate and execute multi-channel marketing campaigns to raise brand awareness, drive visitation, and enhance the guest experience, while managing timelines, assets, and cross‑department coordination.

  • Lead campaign execution and content coordination
  • Monitor timelines, asset management, and performance metrics

Job Description

Responsibilities

  • POSITION SUMMARY: The Marketing Coordinator supports the planning, execution, and optimization of marketing initiatives that elevate brand awareness, drive visitation, and enhance the guest experience across all resort offerings. This role coordinates digital and traditional marketing campaigns, creates engaging content, manages project timelines, and collaborates with internal departments and external partners to ensure consistent brand representation. Through strategic marketing efforts, the Marketing Coordinator helps attract new guests, strengthens loyalty among existing guests, and supports the resorts overall business objectives.
  • • Support the execution of marketing campaigns, promotions, and special events.
  • • Assist with project coordination, timelines, approvals, and deliverables.
  • • Maintain marketing calendars and track project deadlines.
  • • Coordinate marketing requests from resort departments and business partners.
  • • Assist with creating, editing, and proofreading marketing content for digital and print channels.
  • • Support website content updates and routine quality assurance reviews.
  • • Help organize and maintain marketing assets, including photography, video, and creative files.
  • • Ensure marketing materials align with established brand standards.
  • • Assist with email marketing campaign creation, scheduling, and deployment.

Requirements

  • Minimum Degree Required: High School Diploma or Equivalent
  • Associate or Bachelor’s degree in Marketing, Communications, Hospitality, Business, or a related field preferred.
  • Previous internship, coursework, or experience in marketing, hospitality, tourism, communications, or customer service is a plus.

Preferred

  • Associate or Bachelor’s degree in Marketing, Communications, Hospitality, Business, or a related field preferred.
  • Previous internship, coursework, or experience in marketing, hospitality, tourism, communications, or customer service is a plus.

Benefits

  • Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
  • Dental
  • Vision
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Bass Pro Cares Fund
  • And more!
Bass Pro Shops logo

Bass Pro Shops

3.6 Glassdoor

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.

Founded in 1972
Springfield, Missouri, USA
9.6K employees (675 in marketing)
65% recommend to a friend
79% CEO approval

Funding

Last Raise
Series Unknown, 11 years ago

Funding History

  • Feb 2015
    Series Unknown

Traffic Signals

Monthly Visitors
13.5M
Monthly Google Ads Budget
$507.9K
Traffic Source Mix
Search
41.5%
Direct
47.2%
Referral
6.3%
Social
3.5%
Paid
1.2%

Headcount Trend

Current headcount: ~9.6K

Recent News

Bass Pro Shops logo

Marketing Coordinator

Bass Pro Shops · Missouri, USA · Unknown