Marketing Coordinator

District of Columbia, USA (Hybrid)

$30/hr – $32/hrEntry Level2+ years expFull time

Posted 3 months ago

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Job Summary

Support recruitment marketing and communications at American University by coordinating CRM-based outreach and basic analytics.

  • Assist with creating, scheduling, and monitoring email and texting campaigns in the CRM.
  • Foundational writing and digital communication skills with basic content management.
  • Experience with CRM/CMS tools and basic graphic design tasks.

Job Description

Responsibilities

  • Assist with creating, scheduling, and monitoring email and texting communications in the CRM system.
  • Capture and report marketing analytics and data including, but not limited to, social media, email, paid promotion, and website traffic performance.
  • Create output reports from CRM and CMS software.
  • Assist in drafting and producing recruitment materials, including emails, letters, social media content, and basic print collateral.
  • Schedule meetings, record meeting notes, and arrange meeting logistics.
  • Assist in creating graphics or simple design elements
  • Assist with recruitment event and logistics.

Requirements

  • Bachelor's degree.
  • 0 - 2 years of experience in marketing, communications, customer experience, or related field.
  • Foundational skills in writing, digital communication, and basic content management.

Preferred

  • Experience with Microsoft Office Suite and basic graphic design tools.
  • Familiarity with Adobe Creative Cloud applications.
  • Foundational understanding of HTML/CSS, CRM systems, or CMS platforms, specifically Salesforce Marketing Cloud.
  • Experience in Higher Education.
  • A willingness to adapt and learn how to find long-term solutions to complex problems.

Benefits

  • AU offers a competitive benefits package. Click here to learn about American University's unique benefit options.
American University logo

American University

American University's historic academic strengths are rooted in social responsibility and our dedication to cultural and intellectual diversity. We're defined by our global outlook, practical idealism and passion for public service.Founded in 1893 and located at the top of Embassy Row in the nation's capital, American University was chartered by Congress in as a national university dedicated to public service. We're home to some of the most prestigious faculty in the world.AccreditationAmerican University is accredited by the Middle States Association of Colleges and Secondary Schools.RecognitionIn 2013 the Princeton Review ranked American University:No. 4 Most Politically Active StudentsNo. 10 Best Career ServicesGreat Rating Honor RollU.S. News & World Report ranked us No. 77 Best National University in the 2013 edition of America's Best Colleges.Users of this page agree to American University's social media guidelines: american.edu/policies

Founded in 1955
Washington, District of Columbia, USA
6.1K employees (369 in marketing)

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$1.4M
Traffic Source Mix
Search
44.9%
Direct
42.2%
Referral
11.3%
Social
0.7%
Paid
0.8%

Headcount Trend

Current headcount: ~6.2K

Marketing Team

Marketing Team Size
254 (4% of company)
Median Career Experience
12.5 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
2

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