Responsibilities

• Content Creation & Copywriting
• Write, edit, and refresh copy for websites, landing pages, blogs, articles, email campaigns, ad copy, print collateral, partner assets, and related marketing materials.
• Develop clear, audience-focused messaging that reflects brand standards while supporting awareness, engagement, and conversion goals.
• Research and translate insurance concepts, product features, and program differentiators into clear, compelling content for external audiences.
• Interview subject matter experts, clients, and program stakeholders to source accurate, credible details for articles and campaign content.
• Support content needs for specialty program launches, campaign updates, and ongoing promotional initiatives.
• Social Media Content Creation & Ownership
• Own the social media content process end-to-end: ideation, copywriting, graphic and video creation, and scheduling/publishing.
• Write and design social posts across platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, and YouTube Shorts) for multiple brands and specialty program lines.
• Develop post concepts and reusable templates that keep content fresh, on-brand, and efficient to produce at volume.

Requirements

• 2–4 years of experience in journalism, reporting, content writing, copywriting, or a related marketing communications role.
• Demonstrated experience creating content for blogs, websites, emails, ads, landing pages, or similar long-form formats.
• Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt tone and format for different audiences and channels.
• Bachelor’s degree in Journalism, Communications, English, Marketing, or a related field preferred.
• Experience with B2B, service-based, or regulated industries is helpful but not required.
• Experience writing for newspapers, magazines, trade or industry publications is a plus.
• Familiarity with social media platforms, content formats, or scheduling tools is a plus, but not required.
• Property & Casualty license preferred, or willingness to obtain within a designated timeframe with company support.
• Completion of relevant training or coursework as determined by the company upon hire.
• Experience with website content management systems (CMS) preferred.

Preferred

• Familiarity with social platforms is a plus
• Experience with social media platforms is a plus