Marketing Content Strategist

Pennsylvania, USA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own content and audience-building work across two solar/telecom brands, shaping from concept to distribution while growing trusted communities through blog, email, social, Reddit, and events.

  • Content Lifecycle Ownership: Develop, publish, and optimize educational content that answers questions and moves buyers along the journey.
  • Audience & Community Growth: Build trusted brands and engage audiences across email, LinkedIn, Facebook, Reddit, direct mail, and events.
  • Cross-brand Collaboration: Collaborate with a small agile team to plan and execute content and campaigns across Paradise Energy Solutions and Upward Broadband.

Job Description

  • Content Architect: You craft engaging, educational content that builds trust and guides people through their customer journey. Whether it’s a blog post, email, social post, Reddit post, or printed piece, your writing answers real customer questions and inspires action. You know how to optimize content for both humans and algorithms, from traditional SEO to LLM-driven search. You’re skilled at developing content from concept to completion, distributing it across channels, and managing it through its full lifecycle.
  • Audience Builder: You’re not just creating content, you’re building trusted, go-to brands in the solar and telecommunications industries. Guided by frameworks like They Ask, You Answer (now Endless Customers), you know how to engage audiences and grow communities across platforms like email, LinkedIn, Facebook, and Reddit. You’re equally comfortable leveraging traditional channels, such as direct mail and events, to ensure a consistent and thoughtful experience at every stage of the buyer’s journey.
  • Agile Team Player: You’ll join a small, collaborative team serving two fast-growing brands — Paradise Energy Solutions and Upward Broadband. One day, you might be writing a blog; the next, planning an email campaign or engaging communities on Reddit. You take ownership of your work, stay ready to jump in wherever needed, and approach everything you do with curiosity and a growth mindset.
  • Experience with They Ask, You Answer (now Endless Customers) framework
  • Hybrid work environment
  • Thorough onboarding and ongoing training
  • Safe and desirable working environment
  • Some travel to visit customers, other company locations, trade shows, and conferences
  • Medical, Dental & Vision
  • PTO & Paid Holidays
  • 401(k) with company match
  • Short & Long Term Disability
  • Life and AD&D
Paradise Energy Solutions logo

Paradise Energy Solutions

Since 2009, Paradise Energy Solutions of Paradise, PA, has designed and installed over 2,000 PV solar energy systems for businesses, farms, and homes throughout the mid-Atlantic. We’re a full-service solar energy company that will handle the entire process. We install solar panel systems, EV chargers, and energy storage solutions, and we have an in-house solar maintenance & service team.We provide solar services in DE, MD, NY, OH, PA, VA, and WV.

Founded in 2009
Paradise, Pennsylvania, USA
97 employees (3 in marketing)

Traffic Signals

Monthly Visitors
21.2K
Monthly Google Ads Budget
$11.4K
Traffic Source Mix
Search
53.1%
Direct
37.1%
Referral
6.2%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~97

Marketing Team

Marketing Team Size
3 (3% of company)