Marketing Content Specialist at Wooltari | Carson, CA | $75K/yr – $82K/yr

Wooltari

Marketing Content Specialist

Carson, CA (On-site)

$75K/yr – $82K/yrMid Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the content and social engine for a K-Food brand, combining creator-led production, influencer partnerships, and AI-assisted workflows to drive engagement and conversions across Korean-American and broad U.S. audiences.

Content & Channel Ownership: Plan, create, and optimize multi-format content for Instagram, TikTok, email, blogs, and product pages.
Growth & Partnerships: Grow core channels and manage influencers, affiliates, and brand partnerships to expand reach and credibility.
AI-Driven Production & Measurement: Use generative AI tools to speed production and analyze results with GA and platform insights to improve performance.

Job Description

Responsibilities

Campaign Planning & Execution: Plan and execute integrated digital marketing campaigns across social media, email, website, and other digital channels.
Content Creation: Produce compelling content including Instagram Reels, TikTok videos, blogs, newsletters, product descriptions, landing pages, and video scripts.
Social Media Growth: Manage and grow Instagram, Facebook, TikTok, and emerging social platforms through strategic content planning and community engagement.
Influencer & Partnership Marketing: Identify, build, and manage influencer relationships, affiliate programs, and brand partnerships.
Creative Production: Design graphics and edit videos using Canva, Adobe Creative Suite, CapCut, or similar creative tools.
AI Content Creation: Utilize AI tools such as Nano Banana, Gemini, Veo, ChatGPT, or similar platforms to accelerate creative production and marketing workflows.
Performance Marketing: Analyze campaign performance using Google Analytics and platform insights to continuously improve engagement, reach, and conversion.
Content Strategy: Stay ahead of industry trends, social media algorithms, and competitor activity to continuously improve Wooltari's digital presence.
Brand Storytelling: Create culturally relevant content that connects with Korean-American communities while introducing K-Food to a broader U.S. audience.

Wooltari

WooltariUSA is committed to providing our customers the best quality farm produce, seafood and more from Korea. We are headquartered and warehoused in California but really, we’re as Korean as we can get. Our buyers, picky in the best way possible, travel the 5,000 miles every year to visit the homeland to hand-pick the local products we think you’ll love.

Founded in 2006

Carson, California, USA

21 employees (3 in marketing)

wooltariusa.com