Marketing Content Specialist at ShotTracker Inc. | Kansas City, MO

Marketing Content Specialist

Kansas City, MO (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive content creation and storytelling for ShotTracker, translating complex sports-tech concepts into compelling materials across blogs, product marketing, and sales enablement.

Own end-to-end content across blogs, pages, campaigns, case studies, and social media.
Must-have: 2–5 years in content marketing with strong writing and SEO know-how.
Standout: Cross-functional collaboration with marketing, product, design, and sales to ensure aligned messaging.

Job Description

Responsibilities

Create and edit high-quality content across blogs, website pages, email campaigns, case studies, sales materials, and social media.
Develop clear, engaging messaging that communicates the value of ShotTracker technology to coaches, administrators, partners, and enterprise customers.
Translate complex technical features and product capabilities into compelling, benefit-driven narratives.
Produce content across multiple formats including long-form articles, short-form social media content, video scripts, thought leadership pieces, and product marketing materials.
Develop stories that highlight product insights, customer success, and real-world applications of ShotTracker technology.
Generate and pitch new content ideas aligned with marketing campaigns, product launches, and key industry moments.
Research trends in sports technology, analytics, NIL, broadcast innovation, and performance data to inform content development.
Support the planning and execution of a structured editorial calendar aligned with product releases, events, and basketball seasons.
Apply SEO best practices to written content to improve visibility and audience reach.
Monitor content performance using analytics tools and help identify opportunities to improve engagement and conversion.

Requirements

Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field.
2–5 years of experience in content marketing, content writing, communications, or a similar role.
Exceptional writing and editing skills with the ability to adapt tone and style for different audiences.
Ability to translate complex technical concepts into clear, engaging marketing content.
Experience working with content management systems such as WordPress.
Familiarity with SEO tools, analytics platforms, and content performance tracking.
Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
Comfort collaborating with cross-functional teams including marketing, product, and sales.
A natural curiosity about emerging trends in sports technology, analytics, and digital storytelling.

Preferred

Background working in sports, sports technology, SaaS, or B2B marketing environments.
Interest in basketball or familiarity with sports performance analytics.
Contribution to or ownership of an editorial content calendar.
Working knowledge of creative tools such as Adobe Creative Suite, Figma, Canva, or video editing platforms.
Understanding of social media strategy across platforms such as LinkedIn, X, Instagram, and YouTube.
Comfort using AI-assisted tools to enhance content creation workflows and productivity.

ShotTracker Inc.

4.6 Glassdoor

ShotTracker is a cutting-edge sports technology company revolutionizing the way basketball is played, coached, and experienced. What We Do: Real-time player & team analytics – Tracking every movement on the court. AI-driven coaching tools – Instant video search, lineup optimization & courtside intelligence. Next-gen fan engagement – Bringing live data & interactive experiences to the game.Trusted by elite programs, conferences, and broadcasters, ShotTracker is fueling the future of basketball—because in today’s game, data wins.

Founded in 2013

Shawnee, Kansas, USA

50 employees (10 in marketing)

ShotTracker.com

0% recommend to a friend