ShotTracker Inc.

Brand

4.6

Company overview

ShotTracker is a cutting-edge sports technology company revolutionizing the way basketball is played, coached, and experienced. What We Do:
Real-time player & team analytics – Tracking every movement on the court.
AI-driven coaching tools – Instant video search, lineup optimization & courtside intelligence.
Next-gen fan engagement – Bringing live data & interactive experiences to the game.Trusted by elite programs, conferences, and broadcasters, ShotTracker is fueling the future of basketball—because in today’s game, data wins.
Founded in 2013
Shawnee, Kansas, USA
50 employees (10 in marketing)
ShotTracker.com
0% recommend to a friend
0% positive business outlook

Salaries

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People

Marketing leadership

Trice Alford
Trice Alford
Sr. Director of Marketing
At the company for 2 years

Headcount trend

Company growth over the last 12 months

Headcount +11.1% year over year

Funding

Total funding

$33.8M

Last raise

$2M

Series Unknown, 5 years ago

Funding history

Mar 2021

Venture Round ShotTracker · $2M

Jan 2021

Venture Round ShotTracker · $11M

Dec 2019

Series B ShotTracker

Mar 2018

Series A ShotTracker · $10.4M

Jun 2017

Convertible Note ShotTracker · $4M

Oct 2016

Seed Round ShotTracker · $5M

Audience

Monthly website visitors
9.2K
Month over month+24.6%
Quarter over quarter+69.7%
Top sourceDirect (73.2%)
Ad budget per month$0.0
Average search rank40
Traffic source mix
Direct
73.2%
Search
16%
Social
6.3%
Referral
4%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

3K

12-mo growth

+39.1%

Monthly growth

+2.4%

News

Links

ShotTracker.comLinkedInCrunchbaseX (Twitter)
Glassdoor