Marketing Content Specialist

Glastonbury, CT (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive Amazon product visuals and video for Punchkins/Goofballs, owning image, video, and listing visuals to boost conversion.

  • Own creation and improvement of main and secondary images for listings
  • Must-have: Strong visual instinct and experience with product photography/video
  • Standout: Hands-on direction of freelancers and end-to-end visual storytelling

Job Description

Responsibilities

  • Create and improve Amazon listing visuals (main images and secondary images)
  • Lead product photography and video (shoot yourself or direct freelancers/studios)
  • Create short-form video for product launches and marketing
  • Launch new products with strong, conversion-focused visuals
  • Improve underperforming listings through visual updates and testing
  • Review listings and identify ways to improve clarity and performance
  • Help shape product presentation (styling, shot planning, creative direction)
  • Execute seasonal or promotional updates for top products
  • Organize and manage assets across a large number of SKUs

Requirements

  • Strong visual instincts and creative taste
  • Understands how visuals impact performance on Amazon
  • Thinks in terms of conversion, not just design
  • Experience with product photography and/or video
  • Comfortable working with freelancers or external partners
  • Organized and able to manage many projects at once

Preferred

  • Amazon Seller Central
  • Canva, Photoshop, CapCut, or similar tools
  • Short-form video (TikTok or similar)
  • Experience with physical consumer products
Punchkins logo

Punchkins

PUNchy and sarcastic plush stuffed with personality.Use #punchkins in your posts!

Glastonbury, Connecticut, USA
8 employees (3 in marketing)

Traffic Signals

Monthly Visitors
28.2K
Traffic Source Mix
Search
35.3%
Direct
39.1%
Referral
5.8%
Social
18.3%
Paid
1.2%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
1 (13% of company)
Median Career Experience
10 years
Median Tenure
3.1 years