Marketing Content Specialist

Laconia, NH (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the visuals and channel-driven marketing for Irwin Marine, turning boat inventory into engaging content, campaigns, and events that support sales and brand consistency.

  • Create and publish social content across Facebook, Instagram, TikTok, YouTube, and other platforms.
  • Coordinate campaigns with sales and service, monitor engagement, and optimize performance.
  • Capture and edit photo/video content of inventory, customers, events, and dealership activities while maintaining brand consistency.

Job Description

Responsibilities

  • Provide pictures of the current boat inventory for website content and digital advertising efforts.
  • Create and manage social media content for Facebook, Instagram, TikTok, YouTube, and other platforms.
  • Capture and edit photo/video content featuring inventory boats, customers, events, and dealership activities.
  • Write marketing copy for advertisements, email campaigns, blogs, and website updates.
  • Promote boat inventory arrivals, boat shows, seasonal sale specials, and dealership events.
  • Coordinate marketing campaigns with sales and service departments.
  • Maintain brand consistency across all media channels.
  • Assist with event marketing and community outreach initiatives.
  • Monitor social media engagement and customer interaction.
  • Track and submit all co-op marketing invoices and receipts to the relevant boat brands that offer these incentives.

Requirements

  • Experience with social media marketing and content creation.
  • Strong photography and video editing skills.
  • Familiarity with Canva, Adobe Creative Suite, CapCut, or similar tools.
  • Excellent written communication and storytelling ability.
  • Ability to work independently and manage multiple projects.
  • Valid driver’s license required.

Preferred

  • A passion for boating, outdoor recreation, and marine culture is a major plus.
  • Drone photography/video
  • Graphic design experience
  • Basic knowledge of digital advertising and SEO
  • Experience with dealership, marine, or recreational vehicle marketing

Benefits

  • competitive pay
  • benefits
  • career growth opportunities
  • the chance to work around some of the top marine brands in New England
Marina Holdings LLC logo

Marina Holdings LLC

Our goal is to help people enjoy time on the water, in the way that best fits their lifestyle and budget. Whether you want to rent, own, or become a boat club member, our family of businesses can help. We can assist customers with all aspects of ownership from purchase, to service, to storage and slips. For those wanting to spend time on the water without maintenance or cleaning chores to worry about, our Freedom Boat Club operations offer membership with unlimited boating at our 5 locations in Maine plus free access to 285+ clubs across the globe.Boat rentals are also offered at our Moose Landing Marina location in Naples and at Point Sebago Resort in Casco.

Founded in 2004
Yarmouth, Maine, USA
9 employees (2 in marketing)

Traffic Signals

Monthly Visitors
723
Traffic Source Mix
Search
20.1%
Direct
64.9%
Referral
5.2%
Social
8.3%
Paid
1.4%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
2 (22% of company)