Responsibilities

• Develop and implement comprehensive content marketing strategies to promote news articles across digital channels.
• Identify opportunities for high-authority backlinks through outreach, guest posting, partnerships, and relevant collaborations.
• Create and optimize content promotion plans, including social media amplification, email newsletters, and community engagement.
• Collaborate with writers and editors to align content with SEO best practices and audience interests.
• Monitor and analyze website traffic sources, engagement metrics, and backlink performance using tools like Google Analytics, Ahrefs, SEMrush, or similar.
• Research industry trends, competitors, and link-building prospects to inform ongoing strategies.
• Manage content distribution calendars and ensure consistent promotion to maximize visibility and readership growth.

Requirements

• 2+ years of experience in content marketing, digital marketing, SEO, or a related field.
• Proven track record of driving website traffic through organic channels, content promotion, or link-building efforts.
• Strong understanding of SEO principles, backlink strategies, and content distribution tactics.
• Excellent written and verbal communication skills; ability to craft compelling outreach emails and pitches.
• Proficiency with tools such as Google Analytics, Google Search Console, Ahrefs, Moz, BuzzSumo, or similar platforms.
• Self-motivated, creative, and detail-oriented with a passion for news and digital media.

Nice To Have

• Experience in news/media industry or familiarity with viral content promotion.

Benefits

• Competitive salary and performance-based incentives.
• Flexible remote work environment.
• Opportunity to shape the growth of a rapidly expanding news platform.
• Professional development and tools provided.