Marketing Content Specialist

Des Moines, IA (On-site)

$57K/yr – $71K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own content production and storytelling for community-focused aging services, coordinating interviews, editorial planning, and SEO-driven optimization to inform audiences and support campaigns.

  • Content Production & Storytelling: Write and edit blogs, website content, and marketing copy; develop stories and testimonials.
  • Editorial Planning & Optimization: Maintain content calendar; refresh and optimize existing content; align with campaigns.
  • SEO & Performance Insights: Conduct basic keyword research; optimize for search visibility; collaborate on performance insights with digital partners.

Job Description

Own content production and storytelling for community-focused aging services, coordinating interviews, editorial planning, and SEO-driven optimization to inform audiences and support campaigns.

  • Content Production & Storytelling: Write and edit blogs, website content, and marketing copy; develop stories and testimonials.
  • Editorial Planning & Optimization: Maintain content calendar; refresh and optimize existing content; align with campaigns.
  • SEO & Performance Insights: Conduct basic keyword research; optimize for search visibility; collaborate on performance insights with digital partners.
  • Interviews & Community Content: Conduct interviews with community leaders, residents, families, and corporate teams; help coordinate community content submissions.
  • Listings & Reviews: Maintain accurate business listings across directories; monitor reviews and engagement trends.
  • Social Support & Publishing: Assist with social media copywriting and campaign support; provide backup support for social posting during peak periods.
  • Analytics & Website Support: Track content performance indicators; provide recommendations to improve effectiveness; support content generation for the LCS website.
Blakehurst Senior Living logo

Blakehurst Senior Living

Set on over 40 lush acres of gorgeous landscaping and resident-tended gardens, Blakehurst has been the premier choice for seniors in the Towson and Greater Baltimore area since 1993.Blakehurst is about so much more than care. As a Life Plan Community, we are about living life to the fullest. With a range of residential options, Blakehurst is more than just a place to reside. It’s a celebration of healthy, active living.Chestnut Green Health Center, a beautifully designed on-site health center, ensures residents have convenient access to personalized assisted living and compassionate short- and long-term care when needed.Blakehurst is managed by Life Care Services®, a recognized leader in all aspects of senior living for over four decades.If you’re looking for a career with a strong, supportive team doing meaningful work with an appreciative community of seniors, consider becoming a part of the Blakehurst team. You’ll join others who’ve quickly found that Blakehurst is the kind of place where people decide to build a career. We offer competitive wages, a comprehensive benefits plan, and opportunities to learn and grow.Learn about our numerous hiring and onboarding incentives and hear our team member testimonials by visiting our website.

Founded in 1993
Towson, Maryland, USA
57 employees (2 in marketing)

Traffic Signals

Monthly Visitors
5.2K
Monthly Google Ads Budget
$10.7K
Traffic Source Mix
Search
67%
Direct
15.4%
Referral
5%
Social
11.4%
Paid
1.1%

Headcount Trend

Current headcount: ~57

Marketing Team

Marketing Team Size
2 (4% of company)