Responsibilities

• Role: The Marketing Content & Social Media Strategy Manager is responsible for leading the development, execution, governance, and optimization of Community First Credit Union's integrated content and social media strategy. This role develops enterprise content and social media strategies that support business objectives, membership growth, product adoption, brand awareness, community engagement, employer branding, and executive thought leadership.
• The position provides strategic leadership across all owned, earned, shared, and paid media, ensuring content is delivered through the most effective channels while maintaining brand consistency, regulatory compliance, and measurable business impact.
• As a strategic marketing leader, this position partners closely with executive leadership, business units, communications, community affairs, HR, and digital marketing to translate organizational priorities into compelling content experiences and social engagement strategies that strengthen member relationships and organizational reputation.
• Lead the development and execution of a comprehensive content strategy aligned with organizational goals, marketing priorities, and corporate initiatives.
• Establish content frameworks, editorial priorities, and channel strategies that support membership growth, lending, product adoption, financial education, and community engagement.
• Develop and maintain enterprise content calendars and campaign plans.
• Ensure strategic alignment of content across all owned, earned, and paid channels.
• Oversee the creation of high-quality written, visual, and video content across websites, blogs, social media, email campaigns, digital advertising, employee communications, and public relations efforts.
• Translate complex products, services, and organizational initiatives into clear, compelling, audience-focused messaging.
• Ensure content reflects the organization's voice, values, and strategic priorities.

Requirements

• Experience - Five to eight years of progressive experience in content marketing, content strategy, digital marketing, social media strategy, communications, journalism, public relations, or related fields.
• Education- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.

Preferred

• Experience leading enterprise social media strategies across multiple platforms.
• Experience developing executive thought leadership programs.
• Experience managing paid and organic social media campaigns.
• Experience with social listening, reputation management, and online community engagement.
• Experience utilizing AI tools to enhance content creation, personalization, and campaign optimization.
• Experience in financial services, banking, or other regulated industries.
• Education- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.