Marketing Content Manager

Buffalo, NY (Unknown)

$75K/yr – $85K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the content strategy and editorial ecosystem for a law firm, aligning marketing materials with firm priorities and driving client-focused storytelling across proposals, practice materials, and leadership communications.

  • Content strategy and leadership: shape messaging standards and guide cross-functional content creation with the BD team.
  • Proposals, pitches & presentations: own RFP content, pitch books, and client-focused presentations that articulate value.
  • Editorial & communications: oversee biographies, thought leadership, and press-related materials to support visibility.

Job Description

Responsibilities

  • Content Strategy and Leadership: In collaboration with the Chief Business Development Office, lead the firm’s marketing content strategy, ensuring content aligns with firm priorities, standards, and marketing position
  • Advise attorneys and the BD team on messaging and content best practices
  • Effectively utilize AI tools to enhance content quality and in conjunction with the firm’s policy
  • Practice Group and Experience Content: Direct the development and ongoing maintenance of practice group marketing materials, representative experience, and related materials
  • Collaborate with Practice Group Leaders and lead partners to ensure website content is current and compelling
  • Collect, organize and standardize representative matter descriptions for use on proposals and other marketing materials
  • Proposals, Pitches & Presentations: Lead the firm’s proposal and pitch process, including opportunity tracking, kickoff meetings, message strategy, and project management
  • Develop original, customized content for RFP responses, pitch books, and presentations that clearly articulate the firm’s strengths and client value
  • Ensure all materials are strategically focused, visually compelling, error‑free, and compliant with client requirements
  • Continuously introduce creative enhancements to elevate proposal and pitch materials

ai_summary

  • Content strategy and leadership across the BD function, shaping messaging and standards for client-focused marketing materials
  • Proposals, pitches & presentations: own RFP responses, pitch books, and tailored content that communicates client value
  • Editorial & communications: oversee biographies, thought leadership, and media summaries to support visibility