Marketing Content and Graphic Design Specialist

Petoskey, MI (On-site)

$60K/yr – $65K/yrEntry LevelFull time

Posted 4 months ago

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Job Summary

Drive visual content creation for hospitality properties to support marketing campaigns.

  • Capture high quality photo and video content for hotels, restaurants, events, and guest experiences
  • Must-have: Strong photography and basic video capture skills
  • Standout: Travel to properties to capture seasonal and promotional content

Job Description

Responsibilities

  • Capture high quality photo and video content for hotels, restaurants, events, and guest experiences
  • Maintain a library of organized visual assets for marketing use
  • Travel to properties to capture seasonal and promotional content
  • Design graphics for social media, email marketing, website updates, and light advertising
  • Assist with print projects including menus, flyers, signage, promotional materials, Human Resources and guest collateral
  • Prepare creative assets as requested by property management company, marketing agencies and property managers
  • Assist with email marketing campaigns and promotional announcements
  • Support property level marketing initiatives and seasonal campaigns
  • Help maintain visual brand consistency across marketing materials
  • Work with external marketing agencies responsible for branding, storytelling, and digital marketing strategy
  • Coordinate with property managers to identify content opportunities
  • Provide assets and updates to the Chief Marketing Officer and agency partners

Requirements

  • Must live within one hour of Petoskey, Michigan
  • Strong photography and basic video capture skills
  • Graphic design experience using tools such as Canva, Adobe Creative Suite, or similar platforms
  • Understanding of social media content needs and visual storytelling
  • Ability to manage multiple projects and deadlines
  • Comfortable visiting properties and working in hospitality environments

Preferred

  • Hospitality, tourism, or lifestyle brand experience preferred
Hotel Investment Services, Inc. logo

Hotel Investment Services, Inc.

Hotel Investment Services, 'HIS', is a privately held company established in 1990 and located in Troy, Michigan. Our collection of properties ranges from elegant boutique hotels to beautiful award winning resorts. Our managed facilities employ over 1,000 associates that deliver outstanding service, quality food and beverage, and create exceptional guest experiences. These managed properties stand out and outperform the competition in occupancy, average daily rate, and revenue per available room. All properties have received numerous accolades over the years for best hotel, best conference center, most unique venue, best new golf course, and several community awards. HIS manages, owns, and develops hotels, conference centers, golf courses, training and development centers, and retreat centers. Our management team has successfully managed properties in all segments of the lodging industry.

Founded in 1990
Troy, Michigan, USA
74 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
32.6%
Direct
41.8%
Referral
12.7%
Social
10%
Paid
1.7%

Headcount Trend

Current headcount: ~75

Marketing Team

Marketing Team Size
2 (3% of company)