Responsibilities

• Collaborating with segment or product marketing leads to defining campaign objectives, establishing baseline brief.
• Partner with internal teams (creative, media, dotcom, agency, research, go to market, PR, events, legal, etc.) to refine campaign needs and finalize briefing needs.
• Assist with the development of strategic briefs for multiple products and lines of business, targeting multiple audiences - from working team to executive level overviews.
• Ensure all projects are aligned with established strategies and keep team members supplied with the information they need to deliver work that is on strategy and on deadline.
• Manage timelines and have your finger on the pulse of all program details so you are the one person who knows the status of any deliverable at a given point in time.
• Deep understanding of emerging business trends, technologies, business intelligence and competitive threats to share back with the business and ensure strategy is aligned. Partner with the Insights team to fill knowledge gaps in the briefs, where they exist.

Requirements

• Bachelor’s degree in marketing or 5 or more years of work experience.
• Ability to juggle multiple priorities to meet deadlines in a dynamic environment.
• Translate market knowledge and strategy into compelling stories and tools, such as marketing briefs, for the core marketing teams and agencies.
• Ability to manage multiple, complex projects simultaneously.
• Agency or consultant experience preferred but not required.
• Must be a team player and able to work well with large and varied teams.
• Highly effective communication and presentation skills (details matter...spelling, clarity, ensuring that information is accurate, etc.).
• Bachelor’s degree in Marketing or 5 or more years of work experience.

Preferred

• Master’s degree - more impressive if you have an MBA.
• B2B Marketing experience.
• Developing promotional campaigns.
• Digital experience and an understanding of trends and key business drivers.
• Using AI productivity tools (esp within Google environment, such as Gemini or Notebook LM).
• Familiarity with GEO/SEO is a plus.
• Presenting findings and insights targeted to what that audience cares about (up to the executive level).
• Analyzing what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities.

Benefits

• medical, denmatch, lifeion benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.