Marketing and Community Relations Specialist- Healthcare

North Charleston, SC (On-site)

$30/hr – $34/hrMid LevelFull time

Posted 2 days ago

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Job Summary

Own the organization’s community engagement and social media strategy, coordinating outreach, events, referrals, and content across home health, hospice, and related services.

  • Lead social platforms and community outreach
  • Collaborate with clinical and marketing teams to ensure compliant messaging

Job Description

Responsibilities

  • Manage and maintain social media platforms (Facebook, Instagram, LinkedIn, etc.).
  • Create and schedule social media content highlighting community events, patient and caregiver resources, staff spotlights, service lines, and educational topics.
  • Monitor engagement, respond to messages and comments in a professional and compassionate manner, and escalate clinical inquiries appropriately.
  • Manage and monitor google reviews and website content.
  • Manage received survey results and request google review as appropriate.
  • Represent the organization at community events, health fairs, networking meetings, and professional association gatherings.
  • Develop and maintain relationships with referral sources including hospitals, physician offices, senior living communities, social workers, case managers, discharge planners, and community organizations, working closely with Business Development Representatives.
  • Serve as a liaison between the organization and local support groups related to chronic illness, caregiving, hospice, and end-of-life support.
  • Educate the community on available services across home health, hospice, personal care, and medical staffing.
  • Coordinates community recognition initiatives, including appreciation events, awareness campaigns, and storytelling efforts that promote the organization's mission, culture, and community goodwill.

Requirements

  • Associate or bachelor’s degree in Marketing, Communications, Healthcare Administration, Social Work, or related field (preferred).
  • Experience in healthcare, hospice, home care, or medical staffing is strongly preferred.
  • Background in community outreach, marketing, and/or social media management.
  • Strong interpersonal, networking, and relationship-building skills.
  • Excellent written and verbal communication skills.
  • Compassionate, professional demeanor with sensitivity to patient and family needs.
  • Knowledge of healthcare services, referral processes, and community resources.
  • Proficient with social media platforms and basic content creation.
  • Proficient with constant contact and google review platforms.
  • Strong organizational skills and ability to manage multiple priorities.

Preferred

  • Associate or bachelor's degree in Marketing, Communications, Healthcare Administration, Social Work, or related field (preferred)
  • Experience in healthcare, hospice, home care, or medical staffing is strongly preferred.
  • Background in community outreach, marketing, and/or social media management.
  • Strong interpersonal, networking, and relationship-building skills.
  • Excellent written and verbal communication skills.
  • Compassionate, professional demeanor with sensitivity to patient and family needs.
  • Knowledge of healthcare services, referral processes, and community resources.
  • Proficient with social media platforms and basic content creation.
  • Proficient with constant contact and google review platforms.
  • Strong organizational skills and ability to manage multiple priorities.

Benefits

  • Competitive wages $30.00 to $34.00 DOE
  • Weekly Pay
  • Mileage
  • PTO, Holidays, Medical, Dental, Vision, 401k
  • Insperity Perks: Earned Wage Access, Banking and Card Member Discounts, Cashback, and More

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