Marketing and Community Outreach Specialist

Leesburg, VA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive community outreach and patient growth by leading gym-based vision screenings, creating social content, and coordinating events for Bermel Vision & Aesthetics.

  • Lead hands-on vision screening events at gyms and community venues to attract new patients.
  • Must-have: 2+ years in marketing, outreach, or related field.
  • Standout: High-visibility role with direct impact on practice growth.

Job Description

Responsibilities

  • Lead Gym & Community Vision Screenings : Regularly organize and conduct free vision screening events at gyms such as LA Fitness and Crunch Fitness, as well as health fairs, corporate wellness programs, schools, and other community venues. Set up professional screening stations, educate participants on eye health and our services, and convert interested individuals into new patients for both vision and aesthetic treatments.
  • Patient Growth & Outreach : Develop and execute creative marketing plans and partnerships to increase brand visibility and attract new patients. Build relationships with local businesses, gyms, and organizations to secure ongoing screening opportunities.
  • Social Media Content Production : Create compelling, on-brand content (photos, short videos, Reels, patient stories, and educational posts) that showcases gym screening events, before/after results (HIPAA-compliant), team expertise, and tips on vision health and aesthetics. Help manage posting schedules and audience engagement across Instagram, Facebook, and other platforms.

Requirements

  • 2+ years in marketing, sales, business development, event coordination, or community outreach (healthcare, fitness, wellness, or retail experience is a strong plus).
  • Outgoing, personable, and comfortable presenting and interacting with the public in busy environments like gyms.
  • Creative with social media content creation (Canva, CapCut, Reels, basic photography/video editing preferred).

Preferred

  • healthcare, fitness, wellness, or retail experience is a strong plus

Benefits

  • Competitive base salary + performance incentives directly tied to new patients generated from events and campaigns.
  • Hands-on role with high visibility and real impact on practice growth.
  • Positive, supportive team environment.