Responsibilities

• The Marketing Communications Writer Senior is responsible for providing advanced creative and technical advice and writing support for the development and implementation of moderately complex marketing communication materials for Presale and Acquisition/Retention.
• Partner with business leaders to define goals for acquiring and retaining clients across Large Group, National Accounts, GRS, and Carelon.
• Assess the effectiveness of communication plans, strategies, and materials, and recommend improvements.
• Collaborate with creative teams to understand audience needs and deliver high-quality communications with quick turnaround times.
• Research, write, edit, and review content for proposal executive summaries, sales events, finalist and capabilities meetings, as well as retention and renewal presentations.
• Ensure all materials meet business and legal requirements, follow corporate standards, guidelines, and approval processes.
• Identify opportunities to improve efficiency and support key initiatives, including plain language, standardization, brand voice, company pillars, and accurate legal and site references.

Requirements

• Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred

• Experience in healthcare or managed care, with exposure to sales and marketing efforts that support membership growth. Familiarity with the RFP process is a plus.
• Comfortable working in a fast-paced environment with changing priorities; able to adapt and pivot as needed.
• Strong communication skills, with the ability to clearly convey ideas and tailor messages to different audiences and write for different mediums, including landing pages, social media, and longer form executive summaries.
• Effective problem solver who looks for practical, timely solutions.
• Collaborative team player who values diverse perspectives and works well with others.
• Experience with Microsoft Word, PowerPoint, Adobe Acrobat, and tools like ChatGPT.
• Familiarity with Adobe Creative Cloud is a plus.
• Experience using work management tools such as Workfront or similar systems.

Benefits

• comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
• a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.