Marketing Communications Writer II at Sub-Zero Group, Inc. | Madison, WI

Sub-Zero Group, Inc.

Marketing Communications Writer II

Madison, WI (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead luxury-brand copy across web, print, and campaigns for Sub-Zero, Wolf, and Cove, aligning voice and product narratives while collaborating across marketing and product teams.

Owns brand copy from concept through final edits across websites, campaigns, and sales tools.
Must-have: proven luxury B2C copy with cross-channel experience.
Standout: strong collaboration with design, product, and regional teams using modern tools.

Job Description

Responsibilities

Write, edit, and refine compelling copy for websites, product pages, brochures, email campaigns, sales tools, and other marketing assets, ensuring adherence to brand guidelines.
Translate technical specifications, performance features, and design intent into clear, engaging, customer-appropriate language.
Concept brand campaign themes and develop copy for print advertising, luxury shelter magazines, paid social media (including video), and other high-visibility marketing placements.
Serve as a steward of brand voice, tone, and messaging, ensuring a cohesive luxury experience across all touchpoints.
Ensure content accuracy, terminology consistency, and alignment with established product narratives and positioning.
Maintain high editorial standards through proofreading, fact-checking, and version control.
Collaborate with Marketing and cross-functional partners (design, product, sales, training) to execute communications that align with broader marketing strategies and value propositions.
Respond to copy needs from sales teams and distributors, maintaining messaging consistency across regions and markets.
Support corporate and internal communications as needed, including social media posts, press releases, internal newsletters, and corporate events.
Build and maintain strong working knowledge of Sub-Zero, Wolf, and Cove products and technologies through hands-on learning and collaboration with internal teams.

Benefits

Competitive compensation based on skills
Industry leading health, dental, and vision plans
Generous 401 (K) savings and profit sharing
On-site UW Health clinic, fitness center, and walking paths
Education assistance and internal training programs
Electric vehicle charging
Maternity & paternity leave
Interested in learning more on our robust benefits package we offer? Click here!

Sub-Zero Group, Inc.

3.5 Glassdoor

Icons of design and paragons of performance, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in the world’s most luxurious homes.

Founded in 1945

Madison, Wisconsin, USA

1.7K employees (118 in marketing)

www.subzero-wolf.com

54% recommend to a friend

49% CEO approval