Responsibilities

• The marketing & communications specialist is a new position created to support corporate communications and property marketing.
• You’ll have a combination of ongoing tasks and new projects & initiatives.
• You’ll assist the marketing department in creating and editing videos, creating new graphic templates, assisting in running Google & Meta ads, building automations, and other tasks to help support corporate communications and to ensure that community occupancy remains high.
• You’ll assist the PR Department planning and managing company events such as groundbreakings and grand openings, help plan and write social media and mass email campaigns, update the company website, and captain online reputation management.
• You’ll assist the VP of Communications on projects ranging from beta tests of new marketing channels to AI & automation projects.
• Support regional marketing leads.
• Place digital ads on relevant platforms, including Google AdSense, Meta for Business, TikTok for Business, etc.
• Create marketing collateral including banner ads, copy, physical print material, etc., utilizing Adobe Creative Cloud or Canva.
• Writing and proofreading.
• Edit video using Adobe Premiere Pro or Canva.

Requirements

• 4-year degree in digital marketing-related field or equivalent experience.
• Intermediate experience in Microsoft Office.
• Experience utilizing PPC or engagement campaigns on the largest ad networks (Google, Bing/LinkedIn, Meta, etc.).
• Experience with social media platforms (Facebook, Instagram, Reddit, TikTok, LinkedIn, etc.).
• Working knowledge of SEO.
• Working knowledge of email marketing.
• Experience in design (Adobe Creative Cloud or Canva).
• Writing for public audiences (social media, mass emails, and/or press releases).

Preferred

• Experience in real estate industry.
• Basic understanding or experience with LLM’s like ChatGPT, Copilot, Gemini, etc.
• Basic familiarity with generative AI.
• Experience in mass/batch generation of documents, graphics, or video.
• PowerQuery/PowerBi experience.
• Geofencing experience.
• CMS experience, especially WordPress.
• Customer service or event production experience.
• Comfort with occasional public speaking.

Benefits

• We offer competitive wages and annual bonus opportunities.
• Benefits include:
• Medical, Dental and Vision
• Short Term Disability and Life Insurance
• 401k with Company Match
• 100% Employee-Owned Company with the Employee Stock Ownership Plan (ESOP)
• 12 Days Paid Time Off
• 8 Paid Holidays & 2 Floating Holidays
• Fitness Reimbursement
• Professional Development Reimbursement