Marketing & Communications Specialist

Minneapolis, MN (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own multi-channel content and outreach for a women’s health brand, turning ideas into clear stories and measurable engagement.

  • Content ownership across blog, social, newsletters, email, and site copy with a disciplined calendar.
  • Identify influencers, partners, media outlets, and healthcare stakeholders for outreach and collaboration.
  • Track performance to show engagement, reach, and conversions while aligning with product and biz goals.

Job Description

Responsibilities

  • Create engaging content across multiple channels, including blog posts, social media, newsletters, email campaigns, website copy, and thought leadership materials.
  • Support the development and execution of content marketing strategies aligned with audience needs, and brand positioning.
  • Research and identify key influencers, partners, media outlets, healthcare stakeholders, and community organizations for outreach and collaboration.
  • Assist with public relations initiatives, including media list development, pitch drafting, press materials, and relationship-building efforts.
  • Develop and manage a comprehensive content calendar to ensure consistent, timely, and strategic communication across platforms.
  • Track, analyze, and report on marketing performance metrics, including engagement, reach, conversions, audience growth, and campaign effectiveness.
  • Collaborate cross-functionally with leadership, product, research, and business development teams to support company-wide communication goals.

Requirements

  • Strong writing, editing, and storytelling skills with the ability to translate complex ideas into clear, compelling content.
  • Interest in women’s health, healthcare innovation, startups, digital health, or mission-driven brands.
  • Experience in marketing, communications, public relations, business, healthcare
  • Familiarity with social media platforms, email marketing, content calendars, and digital engagement strategies.
  • Ability to conduct thoughtful research and identify relevant media, influencer, partnership, and outreach opportunities.
  • Highly organized, proactive, creative, and comfortable working in a fast-paced early-stage environment.
  • Analytical mindset with an interest in using performance data
  • Professional communication skills and the ability to collaborate effectively with internal and external stakeholders.

Preferred

    Benefits

    • The opportunity to contribute to a rapidly growing company with a meaningful mission in women’s health.
    • Hands-on experience in startup marketing, communications, public relations, and brand development.
    • A collaborative, entrepreneurial environment
    • Flexible role structure, available as a part-time position, full-time position, or internship depending on candidate fit and availability.
    • Direct exposure to leadership and the opportunity to make a visible impact
    • Meaningful work at the intersection of healthcare, innovation, advocacy, and storytelling.
    Vizmark Inc logo

    Vizmark Inc

    Medical device company developing and commercializing a line of new products in the growing medical device market of tumor biopsy markers.