Marketing Communications Specialist at Valley First Credit Union | Modesto, CA | $32/hr – $42/hr

Valley First Credit Union

Marketing Communications Specialist

Modesto, CA (Unknown)

$32/hr – $42/hrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the brand storytelling engine for Valley First by shaping messaging, content, and PR across member-facing and internal channels to build trust and awareness, with a strong editorial calendar and audience-first content.

Content & Messaging: govern clear, consistent messaging across digital, print, social, PR, branch, and internal channels.
Storytelling Ownership: identify member, employee, and community stories and turn them into engaging content with authentic brand voice.
Public Relations & Reputation: oversee PR strategy and community storytelling to highlight impact and achievements.

Job Description

Responsibilities

The Marketing Communications Specialist is responsible for leading content strategy, storytelling, product messaging, internal communications, public relations, and social media for Valley First Credit Union.
This role develops and delivers compelling communications that bring the Valley First brand, mission, and impact to life across member-facing and internal channels.
The position serves as the organization's primary storyteller, identifying meaningful member, employee, community, and organizational stories and transforming them into engaging content that strengthens awareness, trust, and connection.
The role ensures messaging is clear, consistent, audience-focused, and aligned with business priorities while maintaining a strong and authentic brand voice.
This position focuses on both strategy and execution - from developing communication frameworks and messaging strategies to personally creating high-quality content across multiple platforms.
Content & Messaging Leadership: Leads the development and governance of clear, consistent messaging across digital, print, social, PR, branch communications, and internal channels.
Writes and develops key communications while ensuring content is aligned with Valley First's brand voice, values, and strategic priorities.
Public Relations & Reputation Management: Oversees PR strategy including press releases, announcements, media coordination, and community storytelling.

Requirements

Bachelor?s degree in marketing, Communications, Journalism, Public Relations, or related field (or equivalent experience)
7+ years of experience in marketing communications, corporate communications, content, or related roles
Experience in regulated or complex environments preferred (financial services a plus)
Exceptional writing, storytelling, editing, and content development skills
Demonstrated ability to write in and maintain a consistent brand voice across multiple channels and audiences
Experience identifying, developing, and communicating impactful stories that drive engagement, strengthen reputation, and build brand awareness
Strong interviewing, relationship-building, and information-gathering skills
Ability to translate complex concepts into clear, compelling, audience-friendly content

Public Relations & Reputation Management

Oversees PR strategy including press releases, announcements, media coordination, and community storytelling

Valley First Credit Union

Valley First Credit Union provides quality financial services to the growing and diverse communities of Calaveras, Fresno, Kern, Kings, Madera, Mariposa, Merced, Sacramento, San Joaquin, Stanislaus, Tulare, and Tuolumne Counties of California. We are a not-for-profit financial cooperative that is owned by our members in the many communities we serve. Unlike banks who are in business for their stockholders, we are in business for our members. The money earned by banks is paid out to a few stockholders. We give the money back to our members in the form of higher dividend rates on savings and lower interest rates on loans. Additionally, the money deposited by credit union members is in turn loaned out to other members, incorporating the "People Helping People" philosophy.Our heritage began in 1949 when seven county employees formed the Stanislaus County Employees Federal Credit Union. Seven years later, eight Gallo Winery employees formed Gallo Employees Federal Credit Union. This was followed by the Gallo Glass Federal Credit Union organization in 1959. In an effort to increase assets and loan availability, the two Gallo credit unions merged in 1968 and eventually took on a new name in 1987, Vintage Federal Credit Union. Over the years, Stanislaus County Federal Credit Union and Vintage Federal Credit Union continued to add additional employee groups.In June of 1998, the Board of Directors of Stanislaus Federal Credit Union, along with Vintage Federal Credit Union, agreed to join together to become a new, bigger, and better credit union uniquely positioned to serve it's combined membership. On September 7, 1999 the two credit unions came together and under a State Charter, opened it's first branch at 1419 J Street in downtown Modesto, CA, as Valley First Credit Union.

Founded in 1949

Modesto, California, USA

141 employees

valleyfirstcu.org