Marketing Communications Specialist

Ann Arbor, MI (Hybrid)

$57K/yr – $71K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the full marketing pipeline for a humanities institute, from annual strategy to social storytelling, with a strong emphasis on audience growth, multi-channel deployment, and data-driven optimization.

Responsibilities: Lead annual marketing plans and cross-channel campaigns to raise visibility of institute programming and events for campus and community audiences.
Responsibilities: Build and own the social media strategy and content that translates scholarly work into engaging stories for diverse publics.
Responsibilities: Measure impact with print, digital, and social analytics, turning results into actionable recommendations for stakeholders.

Job Description

Responsibilities

Responsibilities: Strategize, develop and implement multiple annual marketing plans to publicize the institute's programming and events to attract and engage a broad array of participants and attendees on campus and surrounding communities
Responsibilities: Present work to key stakeholders, clearly explaining the assignment and the rationale behind your proposals and decisions.
Responsibilities: Actively seek out new ideas and outlets for enhancing the visibility of the humanities generally, the institute and its events.
Responsibilities: Develop and implement the institute's social media strategy, ensuring alignment with overall communications goals.
Responsibilities: Craft compelling content that tells the stories of the institute, its people, programs, and impact in ways that resonate with a wide array of audiences.
Responsibilities: Determine and implement tools to analyze and evaluate the effectiveness of print, digital, social media, web, and other marketing campaigns; create user-friendly reports for and provide strategic recommendations and advice based on evaluations and experience to key stakeholders.
Responsibilities: Develop creative concepts and translate them into visually compelling designs across print and digital media.
Responsibilities: Actively seek out new ideas and outlets for enhancing the visibility of the humanities generally, the institute and its events.
Responsibilities: Manage one's workload effectively, and communicate any resource or timeline considerations proactively to your supervisor.
Responsibilities: Develop and adhere to marketing budgets

University of Michigan

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving, and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.Why Work at Michigan?Being part of something greater, of serving a larger mission of discovery and care — that's the heart of what drives people to work at Michigan. In some way, great or small, every person here helps to advance this world-class institution. It's adding a purpose to your profession. Work at Michigan and become a victor for the greater good.

Founded in 1989

Ann Arbor, Michigan, USA

38K employees (1,396 in marketing)

umich.edu