Responsibilities

• Manages the execution for University College internal and external marketing communications, including managing an annual calendar across all channels and program areas.
• Develops automated email nurture streams across multiple programs, leveraging performance data to make optimizations as needed.
• Maintains calendar of admissions and registration deadlines, regularly auditing the University College website to ensure content is current and strategically promoting new offerings and program launches.
• Evaluates effectiveness of social media content and strategy; collaborates with Marketing and Communications Associate on content creation.
• Works with Marketing and Communications Director to develop content library / key assets.
• Writes material that supports communications projects and strategies for University College.
• Effectively creates compelling, accurate, and effective marketing collateral across all program areas.
• Fosters relationships with multiple print vendors to competitively quote and manage the creation, execution and delivery of collateral across University College brands.
• Researches, schedules, and coordinates the production of annual marketing giveaways.
• Supports web content creation; collaborating with web developers as needed for new applications and enhancements.

Requirements

• Bachelor’s degree in related area of study
• 4-6 years of marketing or communications experience
• Experience with HubSpot and/or Slate strongly preferred.

Preferred

• Experience in education or non-profit setting preferred.
• Experience with HubSpot and/or Slate strongly preferred.