Responsibilities

• Provide supervision and leadership in the execution of marketing strategies and public relation campaigns for a college or division.
• Manage the production of marketing/communications in various media in accordance with unit’s approved strategic marketing plan.
• Execute marketing strategy and campaigns; manage the production of marketing/communications in various media in accordance with unit’s approved strategic marketing plan.
• Create promotional communications that may include print, electronic, new media, social media, and other collateral of significant strategic value to implement the University’s and Student Affair's overall marketing goals and objectives.
• Collaborate with various subject-matter experts and stakeholders to assess project needs, establish timelines for completion, and identify desired outcomes.
• Set goals and implement tracking to monitor campaigns for effectiveness and make recommendations based on data and trends; monitor consumer and industry trends.
• Strategize and oversee the development of new, data-driven campaigns based on strategic initiatives.
• Identify, create, and update standard operating procedures for the unit; make recommendations for changes to policies and procedures.
• Develop budgets, estimate project and production costs, and monitor spending.
• Research and recommend new communications outlets when applicable; may negotiate with suppliers and vendors.
• Oversee the dissemination of print and electronic communications.
• Develop, design and/or editing of digital content, graphics, animation, photography, illustrations, and other multimedia visualization and imaging products.
• Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines.
• May coordinate special events to increase awareness and promote relations with students, alumni, retirees, and a variety of VIPS.
• Oversee and direct the work of other marketing employees and students.
• Attend and participate in training and other professional development activities.
• Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives.

Requirements

• Education: Bachelor's degree, preferably in Business, Marketing, or related focus
• Experience: At least 5 years work-related experience
• Valid driver's license with a motor vehicle record (MVR) compliant with the University Vehicle Use Policy .

Preferred

• Master's degree in business, marketing, or related focus
• Five years of project management experience, preferably in marketing, education, wellness, student engagement, and student lived experience.
• Experience working in higher education or student affairs.
• Experience collaborating with divers stakeholders and cross-functional teams.
• Understanding of student and employee engagement strategies and trends in higher education marketing.

Benefits

• Generous Retirement Contributions : The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan.
• Exceptional Health & Prescription Coverage : Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs .
• Paid Time Off : Benefit from ample vacation, sick leave, paid holidays, and paid winter closure.
• Tuition Waiver : Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth.
• Wellness and Employee Assistance Programs : Stay healthy with wellness initiatives, counseling services, and mental health resources.