Marketing & Communications Specialist (hybrid)

West Orange, NJ (Hybrid)

$69K/yr – $97K/yrMid LevelFull time

Posted 4 days ago

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Job Summary

Own recruitment advertising operations and marketing coordination across platforms, vendors, and events.

  • Coordinate and optimize physician and APP recruitment ads across platforms
  • Partner with recruiters to align materials with priorities
  • Support recruitment marketing campaigns and events

Job Description

Responsibilities

  • Coordinating, posting, updating, and managing physician and APP recruitment advertisements across multiple advertising platforms and vendors.
  • Partnering with recruiters to ensure job advertisements and marketing materials are accurate, current, and aligned with recruitment priorities.
  • Supporting recruitment marketing campaigns, including social media, programmatic advertising, geofencing, email marketing, and other digital initiatives.
  • Assisting with the development and maintenance of recruitment marketing materials while ensuring consistency with RWJBarnabas Health branding standards.
  • Tracking advertising activity, campaign performance, applicant engagement, and vendor metrics to support reporting and identify opportunities for improvement.
  • Assisting with vendor relationships, onboarding, contract documentation, and ongoing communications.
  • Supporting recruitment events, conferences, workforce marketing initiatives, and other special projects.
  • Maintaining organized marketing records and contributing to process improvement initiatives.

Requirements

  • A bachelor’s degree in Marketing, Communications, Business Administration, Healthcare Administration, Public Relations, or a related field.
  • Experience in marketing, communications, recruitment marketing, advertising, project coordination, or a related field is preferred.
  • Candidates should possess strong organizational, analytical, and communication skills, along with proficiency in Microsoft Office (Excel, Word, PowerPoint, and Outlook).
  • Experience in healthcare recruitment, talent acquisition, healthcare marketing, digital advertising, social media marketing, marketing analytics, vendor management, or recruitment marketing is strongly preferred.
  • The ideal candidate can work independently and collaboratively, manage multiple priorities, adapt to changing business needs, and provide outstanding customer service.

Preferred

  • Experience in healthcare recruitment, talent acquisition, healthcare marketing, digital advertising, social media marketing, marketing analytics, vendor management, or recruitment marketing is strongly preferred.

Benefits

  • Generous Paid Time Off (Vacation, Holidays, Sick Time)
  • Medical, Dental & Vision Insurance
  • Prescription Drug Coverage
  • Retirement Plans
  • Paid Parental Leave
  • Tuition Reimbursement
  • Student Loan Planning Support
  • Life and Disability Insurance
  • Wellness Programs and Flexible Spending Accounts
  • Voluntary Benefits (like Pet Insurance)
RWJBarnabas Health logo

RWJBarnabas Health

RWJBarnabas Health is New Jersey’s largest and most comprehensive academic health system, caring for more than 5 million people annually.Nationally renowned for quality and safety, the system includes 14 hospitals and 9,000 affiliated physicians integrated to provide care at more than 700 patient care locations.RWJBarnabas Health is among New Jersey’s largest private employers, with more than 44,000 employees, contributing more than $5.5 billion to the state economy every year.RWJBarnabas Health partners with its diverse communities to build and sustain a healthier New Jersey. It provides patient-centered care in a compassionate and equitable manner. RWJBarnabas Health’s commitment to enhancing access to care includes a transformative partnership with Rutgers University, including the Rutgers Cancer Institute — the state's only NCI-designated Comprehensive Cancer Center - and Rutgers Robert Wood Johnson Medical School.

Founded in 1971
West Orange, New Jersey, USA
25K employees (83 in marketing)

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$14K
Traffic Source Mix
Search
43.2%
Direct
52.2%
Referral
4%
Social
0.3%
Paid
0.2%

Headcount Trend

Current headcount: ~24.7K

Marketing Team

Marketing Team Size
67 (0% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1M
Last Raise
$1M
Grant, 11 months ago

Funding History

  • Apr 2025
    Grant
  • Dec 2019
    Grant • $1M

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