Marketing and Communications Specialist

Charlotte, NC (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the creative and channel execution for HC Beauty, aligning leadership, partners, and product launches with a consistent brand message across email, social, and paid media.

  • Coordinate launches, education, and promotions within a single marketing calendar across brand partners.
  • Own content creation and design to ensure a targeted, impact-driven message across social, email, and Meta campaigns.

Job Description

Responsibilities

  • Collaborates with leadership and other teams to generate new Marketing ideas
  • Strategic review of historical efforts, improving and redesigning as needed
  • Manage the company communications calendar by integrating product launches, education, promotions, and internal initiatives across multiple brand partners.
  • Manage all email and SMS campaigns.
  • Manage Meta advertising campaigns to increase website traffic, brand awareness, and customer engagement.
  • Support brand partner relationships through coordinated marketing initiatives, launch support, education planning, and promotional execution.
  • Coordinate cross-functional marketing efforts with Sales, Education, and Operations teams.
  • Create and design all marketing materials
  • Develop content and direct creative execution to provide a consistent, targeted, and impactful message.
  • Curate and Create content for all social media platforms (Instagram & Facebook)

Requirements

  • Degree in Marketing, Communications, Advertising or similar with prior experience in a marketing role
  • Self-starter with a high level of ownership and accountability
  • Strong communication and presentation skills
  • Experience with paid ads and content creation

Benefits

  • Medical, dental, and vision insurance
  • 401(k)
  • Paid time off
HC Beauty logo

HC Beauty

Leaving a legacy of elegance... one salon at a time.HC Beauty's mission is to equip salon owners to transform the cultures of their salons through education, products, mentoring, tools and sundries and to develop them as leaders of consistently profitable businesses.At HC Beauty, excellence implies an extreme attention to detail and a relentless pursuit of the ideals of elegance from the perspective of the salon guest. We are able to this because of our ability to put ourselves in the shoes of the salon owner in a way that is unmatched in the industry, enabling us to lead the way to excellence through excellence.Our Values:ContributionIntegrityExcellenceFamilyKnowledgeGrowth & DevelopmentArsalan and Arezo Hafezi became salon owners in 1989. Throughout their years in the salon industry, they had long envisioned supporting other salons through mentoring, education, and distributing top of the line products and tools for improved quality of service. With the vision, HC Beauty was established in 2015. With a goal of producing the highest end result for their guests, they traveled to Italy to experience an organic line of hair care products named Organic Pure Care. They fell in love with the culture, the story behind the product, and the unmatched result of the stylist created organic line. The Hafezi’s continued their journey through Italy to partner with Gamma Pui and 3VE Maestri for Zizi Joon Professional Hair Tools. These high performing hair tools paired with Organic Pure Care products provide the salon professional the outlets they need to be successful. HC Beauty’s cutting edge Education Team and resources for marketing in your salon, contribute to a prosperous partnership. “There may be nothing more thrilling than to see a partner salon grow and develop into something greater than it ever thought it could be.” - Arsalan Hafezi

Founded in 2014
USA
30 employees (3 in marketing)

Traffic Signals

Monthly Visitors
149
Traffic Source Mix
Search
32.1%
Direct
42.1%
Referral
12.6%
Social
10.1%
Paid
1.9%

Headcount Trend

Current headcount: ~30

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
1