Responsibilities

• Buffalo-wide communications: craft stories about renovation progress, partnerships, and community engagement.
• Writing and editorial support for content and social media, aligned with brand voice and strategy.
• Collaborate with Rochester-based senior writer to adapt messaging for local audiences.
• Local campaigns with PR and media partners for Buffalo that are paid, earned, and owned.
• Plan and support website development, social media, and advertising campaigns with the digital team.
• Monitor performance data to optimize content for engagement and lead generation
• Use analytics to evaluate campaign performance, community sentiment, and enrollment impact, with regular insights to the integrated marketing team.
• Identify and amplify local content opportunities aligned with the institute’s recruitment cycle.
• Ensure brand consistency of Golisano Institute’s Buffalo presence.

Requirements

• Bachelor’s degree in communications, PR, marketing, or related field
• 5–7 years in communications, marketing, or media relations, ideally in higher education, nonprofit, or community-based organizations
• Exceptional writing and editing skills with a strong portfolio
• Experience managing relationships with media and PR agencies
• Strong understanding of digital and social media storytelling
• Ability to manage multiple projects independently while aligning with team strategy
• Familiarity with AP style and foundational SEO principles
• Deep knowledge of the Buffalo area with established local relationships preferred
• Ability to travel to Rochester regularly, especially in the first year

Preferred

• Experience collaborating across campuses or multi-site marketing programs
• Self-starter who thrives in a fast-paced, entrepreneurial environment
• Strong leadership and ability to communicate with internal and external audiences
• Establishing and maintaining local Western New York relationships