Responsibilities

• Digital Marketing & Campaign Performance: Support the execution and optimization of digital marketing campaigns across Google, Meta, email, website, and her digital channels; Monitor campaign performance using Google Analytics (GA4), Looker Studio, and other reporting tools; Prepare regular performance reports and identify opportunities to improve marketing effectiveness; Assist with website updates, SEO initiatives, and digital listing maintenance and optimization.
• Marketing Campaigns: Coordinate and execute integrated marketing campaigns from concept through launch; Assist with promotional calendars, seasonal campaigns, new service launches, and local marketing initiatives; Coordinate campaign timelines, creative assets, and project deliverables; Support cross-functional marketing initiatives with Operations, Sales, and other departments.
• Content Creation & Communications: Create and execute engaging content for social media, websites, email marketing, digital advertising, and other communication channels; Capture and edit photography and short-form video for marketing campaigns and retail locations; Design marketing materials using Canva, Adobe Creative Suite, or similar platforms; Write clear, compelling copy for internal and external audiences, including social media, blogs, promotional materials, press releases, newsletters, and employee communications.
• Retail & Local Marketing: Coordinate retail marketing materials, signage, promotional collateral, and point-of-sale materials; Support community events, sponsorships, grand openings, and local marketing initiatives; Assist with marketing support for business development and sales initiatives; Help ensure consistent brand execution across all retail locations.
• Internal Communications: Develop internal marketing and communications that keep employees informed, engaged, and connected to company initiatives; Create newsletters, announcements, presentations, and internal campaign materials; Manage internal communications platforms.
• Marketing Operations: Maintain marketing calendars, project timelines, and creative asset libraries; Coordinate with vendors, agency partners, and internal stakeholders; Assist with budget tracking and marketing administration as required; Stay current on marketing trends, emerging technologies, and industry best practices.

Requirements

• Minimum 4 years of progressive experience in marketing, communications, or digital marketing.
• Experience supporting integrated marketing campaigns across digital and traditional channels.
• Working knowledge of Google Analytics (GA4), Meta Business Suite, Google Ads, and digital marketing fundamentals.
• Experience creating content for social media and digital marketing, including copywriting, graphic design, photography, and short-form video.
• Proficiency with Canva and Microsoft Office; experience with Adobe Creative Suite is an asset.
• Knowledge of local SEO and Google Business Profile management.
• Experience with email marketing platforms (such as Mailchimp) and content management systems.
• Strong written, verbal, and interpersonal communication skills.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.

Preferred

• Experience in retail, franchise, or multi-location marketing. (Preferred)
• Experience working with marketing agencies and external vendors. (Preferred)

Benefits

• a comprehensive and customizable benefits package that includes medical, dental, vision, life insurance, 401K with company match, and much more.