Responsibilities

• Leads execution of marketing plan tactics. Acts as main agency contact, writes briefs that drive creative, develops and manages timelines, and coordinates design reviews with internal audiences.
• Takes ownership of MSA’s US & Canada media plan for all advertising in those regions. Ensures media buys strategically support campaign initiatives. Negotiates media buys and oversees advertising placement process to ensure creative and content is aligned with campaign.
• Creates tactical marketing plans to support launches and other initiatives or events. Includes research and tactical idea generation (independently or in conjunction with an agency).
• Manages the creation and distribution of all end-user and distributor email communications and makes recommendations to improve strategy and approach. Other duties include list segmentation and management in CRM, content oversight and review, and working with email service provider (ESP) to distribute.
• Leads event-planning subteams for tradeshows.
• Manages campaign creation and lead-entry processes in CRM. Includes segmenting lists for campaigns and campaign information set-ups tied to sales and marketing initiatives.
• Compiles and analyzes results reports for Integrated Marketing Manager’s review.
• Keeps apprised
• Develops tactical marketing communication plans for the Fire Service Market based on strategy provided by the Regional Marketing Communications Manager and Segment Teams. Ensures campaigns promote brand and message consistency. The main function of the role is to create successful, tactical marketing campaigns tied to overall NA sales and marketing initiatives, owning their implementation from ideation to execution. This includes writing tactical campaign plans, developing associated creative concepts and assets, as well as execution oversight.
• Planning and executing digital content for website properties and blog, including images and copy

Requirements

• 3 years of experience in marketing or advertising planning
• Ability to implement product/project execution plans with limited supervision
• A thorough understanding of both existing and emerging marketing channels
• Capable of leveraging AI tools to develop, personalize, and optimize marketing content, campaigns, and insights for improved engagement and performance
• Strong negotiation skills
• Ability to think creatively
• Strong Project Management skills
• Ability to distill information from various sources into meaningful reports
• A sharp focus on detail and timeline management
• Ability to work within a deadline-oriented, fast paced team environment

Preferred

• Advertising or interactive agency experience
• Experience with online strategies & emerging digital technologies
• Preferred Education: Business, Journalism, Communications, or Marketing concentration